Marketing Manager

Urbanex Pest Control • Nashville, TN

17d

About The Position

Urbanex Pest Control is seeking a Marketing Manager to turn channel activity into measurable customer growth across local markets. The role coordinates outside specialists, sets priorities with branch and sales leaders, manages the marketing calendar and budget, and ensures completed marketing work improves customer acquisition. The manager should be able to evaluate Google Ads, Local Services Ads, organic search, Google Business Profiles, website conversion, and lead follow-up, identify gaps, and translate findings into decisions without necessarily performing every technical implementation personally.

The Marketing Manager will build prioritized plans by market and channel; direct specialist and vendor work; oversee local search, reputation, paid acquisition, lead conversion, measurement, and budget decisions; and maintain a weekly scorecard. Within the first 90 days, the role is expected to establish a market-by-market plan, an agreed scorecard, a reviewed vendor backlog, and clear ownership for lead and review follow-up. Longer-term success includes growing customers who complete initial service, supporting productive upsells and stronger local visibility, maintaining sensible acquisition costs relative to incremental first-year contract revenue, and helping leadership compare those gains with branch cancellations.

The position is based in Nashville or Knoxville, Tennessee, with those locations highly preferred. Compensation depends on experience. Candidates must be willing to complete a background check.

Requirements

• At least five years of experience managing performance marketing.
• Working knowledge of local SEO, Google Business Profiles, Google Ads, Local Services Ads, GA4, Search Console, and conversion tracking.
• Experience managing agencies, freelancers, or specialist partners and translating their work into a practical execution plan.
• Strong analytical judgment, including the ability to question attribution, distinguish leads from customers, and explain results clearly without overstating them.
• Ability to work with sales and operations leaders, manage competing branch priorities, and follow projects through to completion.
• Clear writing, strong organization, and willingness to inspect details personally.
• Willingness to complete a background check.

Nice To Haves

• Performance marketing experience for a multi-location service business is preferred.
• Nashville or Knoxville, Tennessee, is highly preferred.

Responsibilities

• Build a prioritized marketing plan by market and channel, with clear owners, deadlines, budgets, and expected outcomes.
• Direct tracking and SEO work underway; review recommendations, resolve dependencies, verify implementation, and hold partners accountable for results.
• Oversee Google Business Profiles, local listings, reviews, local content, and market-specific SEO, coordinating with branches to obtain accurate service information, photos, and customer proof.
• Manage Google Ads and Local Services Ads performance, including budgets, lead quality, search terms, landing pages, lead statuses, and opportunities to recover charges for invalid leads.
• Work with inside sales and branch leaders to identify and address where leads are lost between inquiry, contact, signed agreement, and initial service.
• Maintain a weekly scorecard by market and channel covering spend, qualified leads, signed agreements, completed initial services, acquisition cost, and incremental first-year contract revenue; report organic, local profile, and paid results distinctly.
• Recommend where to increase, reduce, or test spending based on customer outcomes and branch needs rather than lead volume alone.
• Establish a reliable marketing operating rhythm, including clear ownership for lead and review follow-up.
• Help leadership understand customer growth and acquisition results in relation to cancellations in each branch.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed