Marketing Manager

OAKWORKS INC•New Freedom, PA

About The Position

Oakworks is seeking a strategic, hands-on Marketing Manager to strengthen its brand, generate qualified demand, and support profitable growth across its medical, massage, therapy, and spa table businesses. The role translates product capabilities into clear customer benefits and delivers coordinated marketing programs for practitioners, healthcare organizations, spas, dealers, and distributors. The Marketing Manager works closely with leadership, sales, product development, and customer service to set priorities, execute campaigns, and measure results. The ideal candidate combines strong writing and creative judgment with commercial discipline and the ability to manage multiple product markets. This is a builder role for someone who enjoys developing ideas, creating impactful marketing initiatives, and finding opportunities to grow the brand and reach new audiences. The person should think strategically, plan thoughtfully, and move quickly in a fast-paced environment, working with guidance but generally without day-to-day direction. The position is based at Oakworks Inc. in New Freedom, Pennsylvania. Hours are Monday through Friday, 8:30 a.m. to 5 p.m. Remote or hybrid work options may be available after the employee develops a strong understanding of the role, company operations, and workplace culture.

Requirements

Bachelor’s degree in marketing, communications, business, or a related field, or equivalent relevant experience.
Five or more years of progressive marketing experience, including ownership of campaigns, budgets, and measurable business results.
Experience marketing physical products through dealer, distributor, or business-to-business channels.
Strong writing, editing, project management, and presentation skills, including the ability to explain technical features in clear customer language.
Practical experience with website content management, email platforms, customer relationship management systems, search marketing, and web analytics.
Ability to interpret campaign and sales data, prioritize investments, and communicate recommendations to leadership.
Experience coordinating creative resources, vendors, and cross-functional teams.
Prior responsibility for supervising employees, conducting performance reviews, and coaching staff.

Nice To Haves

Management or leadership experience.
Experience in medical equipment, wellness, spa, or manufacturing.

Responsibilities

Develop and execute an annual marketing plan, budget, and campaign calendar aligned with revenue goals, product priorities, and available resources.
Define positioning and messaging for each product category, communicating quality, ergonomics, functionality, customer experience, and value.
Manage website content, search engine optimization, paid advertising, email marketing, social media, and lead-generation programs; improve conversion from inquiry to sales opportunity.
Create and maintain product literature, comparison guides, presentations, photography, video, customer stories, and other accurate, consistent sales materials.
Equip dealers, distributors, and sales representatives with launch materials, product education, co-marketing campaigns, and sales tools.
Lead marketing execution for new products and product updates, coordinating launch schedules, messaging, channel readiness, and follow-up measurement.
Monitor competitor products, pricing, promotions, and market trends; recommend positioning and promotional responses with sales and leadership.
Plan trade shows, industry events, and customer education programs, including promotion, lead capture, sales handoff, and return-on-investment evaluation.
Manage agencies, freelancers, and other marketing vendors; coordinate internal contributors and direct marketing staff.
Ensure product claims, specifications, imagery, and customer testimonials receive appropriate technical and internal review before publication.
Supervise employees, conduct performance reviews, and coach staff.