Marketing Manager

Peterson Companies•Fairfax, VA

22d

About The Position

Peterson Companies is seeking a marketing professional to support the success of a portfolio of retail properties. The role contributes to marketing plans and programs that drive consumer visitation, engagement, and tenant sales, and manages the day-to-day execution of property marketing, programming, events, and experiential activations. The Marketing Manager works with internal teams, agencies, vendors, tenants, event staff, security, contract resources, and community organizations to deliver effective campaigns and a high-quality customer experience. The position also supports digital and social marketing, maintains property-level content calendars, manages paid media and agency/vendor partners, applies brand standards across channels, and supports sponsorships, brand activations, special events, venue rentals, and cross-property projects. The role manages budgets for assigned properties and tracks performance and results.

Requirements

At least 3 years of experience in marketing and communications.
Bachelor’s degree in Marketing, Communications, or a related field.
Demonstrated experience developing consumer marketing plans, campaigns, and events.
Experience managing agencies, vendors, budgets, and cross-functional initiatives.
Proficiency in Microsoft Office applications, Adobe products, Canva, website content management systems, and email marketing platforms.
Experience and understanding of digital marketing tools and social media platforms, including paid social, display, search, and email marketing.
Experience with analytics platforms such as Google Analytics and A/B testing methodologies.
Strong interpersonal, organizational, and project management skills, including the ability to build relationships, collaborate cross-functionally, and manage multiple initiatives simultaneously.
Creative, detail-oriented, proactive, and solution-oriented approach.
Excellent written, verbal, and presentation skills.
Ability to travel to field locations as necessary.

Nice To Haves

Marketing and communications experience in retail, real estate, hospitality, or destination marketing.
Working knowledge of Adobe Photoshop and InDesign.

Responsibilities

Contribute to integrated marketing plans and programs that drive consumer visitation, engagement, and tenant sales for assigned properties.
Manage day-to-day execution of property marketing plans, programming, events, and experiential activations.
Coordinate vendors, tenants, event staff, security, and contract resources to support smooth event implementation and operational efficiency.
Manage specialty or on-site activation programs, including vendor coordination, reporting, and performance tracking, as applicable.
Support digital and social marketing programs across websites, social channels, email, and SMS, ensuring engaging content, strong user experience, and alignment with brand standards.
Develop and maintain property-level digital content calendars aligned with business priorities, campaigns, and programming.
Manage paid media initiatives and agency/vendor partners; monitor performance and optimize as needed.
Ensure brand standards and positioning are consistently applied across campaigns, content, programming, and marketing channels.
Build working relationships with local community organizations and tenant brands at local, regional, and corporate levels to support initiatives and amplify campaigns.
Support alternative revenue programs through sponsorships, brand activations, special events, and venue rentals.
Support departmental special projects, pilots, and cross-property initiatives as assigned.
Manage marketing budgets for assigned properties and ensure budget targets are achieved.