Marketing Manager

ElDorado National California•Riverside, CA

27d•Onsite

About The Position

ENC is hiring its first Marketing Manager for ZAVIR, a new medium-duty brand bringing an American-made Class 3 electric and hybrid vehicle platform to market. The role is primarily focused on demand generation, including email campaigns, outbound prospecting, lead generation, and sales enablement. It also covers brand, communications, and launch responsibilities, with a requirement to document processes and support a future handoff of those responsibilities. The Marketing Manager will own CRM-driven demand generation and campaign performance across public- and private-sector fleet markets, operate the AI-powered Marketing Portal, support prospecting and sales handoffs, and manage paid and digital channels within the approved advertising budget. The role also includes social media, press and launch communications, trade shows and other events, and coordination of marketing content and collateral. The position reports to the VP of Sales & Marketing and works closely with the Creative & Brand Director, who owns visual identity, creative direction, and final creative approval. This is an onsite position based in Riverside, California, and requires travel. The role may require work outside standard business hours, including evenings and weekends, for trade shows, events, and field marketing activities. The salary range is $94,000–$120,000. ENC offers a comprehensive benefits package and career development opportunities.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
5–8 years of progressive B2B marketing experience, including at least 3 years in demand generation or marketing automation.
Demonstrated success building and managing a CRM-driven pipeline and campaign reporting process.
Ability to share campaign examples with measurable results during the interview process.
Hands-on experience building journeys, segmentation, automations, and reporting in marketing software, plus working knowledge of Salesforce Sales Cloud campaigns, leads, and opportunities.
Hands-on experience with Smartlead, Instantly, or a comparable cold-outbound platform, including deliverability fundamentals such as domain and inbox setup, SPF/DKIM/DMARC, warm-up, and list hygiene.
Practical, daily use of generative AI tools in marketing work, including writing and refining prompts, working inside AI agents or automated workflows, and critically reviewing AI output.
Proven experience running multi-touch, multi-channel B2B campaigns at scale.
Strong quantitative mindset; ability to own ROI, conversion, and pipeline metrics and work in Google Analytics 4 and ad-platform reporting.
Excellent written communication for campaign copy, social content, and press materials.
Ability to manage multiple campaign tracks and events in a build-stage environment where priorities shift.
Ability to travel and work outside standard business hours, including evenings and weekends, in support of trade shows, events, and field marketing activities.

Nice To Haves

Experience in a startup, new division, or new product launch environment.

Responsibilities

Own CRM-driven demand-generation strategy and manage segmented nurture tracks across public- and private-sector fleet markets.
Build, deploy, and optimize campaigns in marketing software, including journeys, segmentation, dynamic content, A/B testing, and send-plan quality assurance; maintain campaign attribution in Salesforce Sales Cloud.
Set up and manage cold outbound using Smartlead, Instantly, or a comparable platform, including domain and inbox setup, warm-up, deliverability monitoring, sequences, reply handling, and compliance with CAN-SPAM and company consent and opt-in policies.
Operate and improve the AI-powered Marketing Portal and its agents; use them in daily work, review output for accuracy and brand fit, refine prompts and workflows, and partner on enhancements.
Partner with Inside Sales to build and qualify targeted prospect lists by region, vertical, and title; score leads and route warm leads to the appropriate regional sales representative.
Own the funnel from first touch through sales handoff, track conversion at each stage, and recommend improvements.
Manage paid and digital channel strategy across search, retargeting, LinkedIn, and trade media within the approved advertising budget; optimize cost per lead and return on ad spend.
Serve as sales enablement liaison by triaging Marketing Portal campaign requests and delivering targeted campaigns, TCO and grant/incentive materials, and pipeline-building activity for regional sales representatives.
Collaborate with sales support and ENC marketing.
Translate federal, state, and local incentive and grant programs into timely, accurate campaign messaging.
Work with the Digital Experience Platform website and configurator team to define lead-capture, tracking, and CRM integration requirements.
Publish regular reporting on campaign performance, lead flow, and pipeline contribution for sales and executive leadership.
Scale the campaign system as new states, regions, and product lines, including the Truck/Cargo division, come online.
Manage social media channels, including content calendars, posting cadence, and community engagement.
Draft press releases and coordinate media inquiries with leadership; support launch announcements and internal communications.
Plan and execute trade shows, industry events, demo days, and ride-and-drive programs, including budgets, booths, vendors, logistics, promotional items, and post-event lead capture and follow-up.
Coordinate video and content production with the Creative & Brand Director, including scripting and shoot coordination.
Manage production of marketing collateral, promotional items, and brand apparel; cultivate vendor relationships that deliver quality at competitive cost.
Maintain consistency with ZAVIR brand guidelines; submit creative for Creative & Brand Director approval.
Document processes, vendor relationships, calendars, and open items to support a clean handoff of brand, communications, and launch responsibilities.