Marketing Manager

ExtensisHR•Southlake, TX

22d

About The Position

Head to Toe Brands is seeking a strategic, collaborative, and highly motivated Marketing Manager to lead local marketing strategy and support across its portfolio of franchised beauty brands. The role partners with franchise owners to identify opportunities, address local marketing challenges, and develop actionable plans that support business goals. The Marketing Manager will also develop, test, and scale local marketing programs and tools across the organization, combining performance analysis and franchisee coaching with the creation of scalable programs for the broader franchise system.

Requirements

3–5 years of marketing experience.
Demonstrated ability to develop marketing strategies and translate them into clear, actionable plans.
Experience advising, coaching, or partnering with business owners, operators, field teams, or other non-marketing stakeholders.
Strong understanding of local marketing channels and tactics, including digital marketing, paid media, local search, reputation management, email, direct mail, community partnerships, events, and grassroots marketing.
Strong analytical skills, including the ability to interpret marketing and business performance, identify trends, and make actionable recommendations.
Excellent written, verbal, and presentation skills, including the ability to communicate marketing concepts clearly to audiences with varying levels of marketing expertise.
Comfort navigating challenging conversations and providing clear, confident recommendations to franchise owners and stakeholders.
AI-native mindset and passion for using AI tools to improve productivity, streamline processes, solve problems, and enhance marketing execution.

Nice To Haves

Experience in local marketing, franchise marketing, field marketing, multi-location marketing, or a related discipline.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent relevant experience.
Experience within a franchise, multi-location, beauty, wellness, fitness, hospitality, or service-based organization.

Responsibilities

Lead local marketing strategy and support across Head to Toe Brands’ portfolio of franchise locations.
Serve as a strategic marketing partner to franchisees, providing coaching and recommendations based on location goals, challenges, and performance.
Develop actionable local marketing plans to support lead generation, customer acquisition, sales, membership growth, and retention.
Provide elevated marketing support and coaching to priority or underperforming locations, identifying opportunities and creating improvement action plans.
Lead local marketing onboarding for new franchise locations, including pre-opening, grand opening, and post-opening marketing plans.
Evaluate local marketing tests and pilots and recommend whether and how successful tactics should be scaled across the franchise system.
Develop scalable local marketing programs, playbooks, processes, and resources for franchisees.
Analyze location- and market-level marketing performance to identify trends, opportunities, and areas requiring additional support.
Translate marketing performance and franchisee feedback into actionable insights and recommendations for Marketing leadership.
Identify recurring franchisee challenges and use those insights to improve marketing programs, resources, training, and processes.