Marketing Manager

McGraw Hill LLC. • UNAVAILABLE, UNAVAILABLE

19d • Remote

About The Position

McGraw Hill is seeking a Marketing Manager for Business Law, Taxation, and Upper-Level Accounting courses within its Higher Education division. The role owns go-to-market strategy and execution for these portfolios within the Business, Economics, and Computing team, supporting digital growth through differentiated positioning, thought leadership and demand-generation campaigns, customer relationships, events, marketing materials, and sales enablement. The position reports to the Director of Marketing and is remote for applicants authorized to work for any employer within the United States.

The Marketing Manager develops and executes portfolio plans and customer-facing campaigns, supports internal sales and customer-facing partners, gathers market and customer insights, and collaborates on product strategy. The role also uses performance, funnel, and customer data to optimize programs while balancing strategic planning with hands-on execution and competing priorities. Travel of up to 25% is required.

Requirements

• At least 3–4 years of client-facing marketing, product marketing, sales, and/or customer success experience.
• Demonstrated experience developing go-to-market plans, portfolio positioning, demand-generation programs, and sales enablement across multiple products or course areas.
• Ability to manage competing priorities while maintaining attention to detail and responding effectively to changing deadlines and urgent requests.
• Ability to make decisions using customer feedback, market data, and performance insights while balancing strategic thinking with practical execution.
• Ability to identify, prioritize, and execute marketing objectives that grow market share, support customer retention, and drive revenue.
• Ability to translate complex product capabilities and discipline-specific needs into clear, compelling, audience-appropriate messaging for internal sales teams and external stakeholders.
• Strong cross-functional collaboration, project management, communication, and presentation skills.
• Experience managing and delivering virtual and/or live events and conducting compelling internal and external presentations.
• Ability to travel up to 25%.

Nice To Haves

• Strong understanding of emerging marketing trends, technologies, and integrated campaign strategies.
• Experience with Salesforce is preferred.
• Experience with Qualtrics, Asana, or marketing communication platforms is a plus.
• Experience in higher education, educational technology, or Business Law, Taxation, or accounting markets is preferred; domain expertise is an advantage but not a prerequisite.

Responsibilities

• Develop and execute strategic go-to-market plans for assigned portfolios in coordination with product, sales, customer success, digital solutions, and other partners.
• Own customer-facing marketing campaigns, including email communications, webinars, events, and website presence.
• Develop differentiated portfolio positioning and messaging aligned with the Connect platform strategy, communicating it to faculty, administrators, sales teams, and other target audiences.
• Execute virtual and in-person marketing initiatives and manage timelines and deliverables across multiple campaigns.
• Lead customer acquisition, adoption, engagement, retention, and advocacy initiatives across assigned portfolios.
• Provide sales support and enablement to internal teams and customer-facing partners regarding Connect and assigned course solutions.
• Develop internal and external sales, training, and marketing resources to promote the portfolio, respond to inquiries, and address adoption barriers.
• Conduct customer- and internal-facing presentations, product demonstrations, and trainings in live and virtual settings.
• Train and support the sales team on product positioning, messaging, and updates to help drive adoption and revenue growth.
• Build relationships with instructors, authors, subject-matter experts, and professional organizations to gather market insight and strengthen portfolio advocacy.
• Gather feedback from college faculty, sales teams, and customers to monitor market trends and emerging needs.
• Identify and evaluate digital product, content, and service opportunities that address instructor and student needs in the assigned course areas.
• Collaborate with portfolio teams to recommend product enhancements, new products, and feature improvements based on market and customer intelligence.
• Analyze market trends, customer needs, competitive activity, and growth opportunities; contribute to market research, portfolio planning, and product development.
• Use performance, funnel, and customer data to guide decisions, optimize marketing programs, and share best practices.
• Manage competing priorities, respond effectively to urgent sales or adoption challenges, meet deadlines, and turn projects around quickly when needed.

Benefits

• An annual bonus plan may be provided as part of the compensation package.
• A full range of medical and/or other benefits may be available, depending on the position offered.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed