Marketing Manager

Embrace Pet Insurance•Cleveland, OH

42d•$82,275 - $102,843•Hybrid

About The Position

The General Marketing Manager drives growth across affiliate, aggregator, and channel marketing programs through strategic leadership, partner management, and cross-functional collaboration. The role combines performance marketing, partner enablement, and multi-channel campaign execution to accelerate acquisition, strengthen brand presence, and support revenue goals. The manager owns marketing initiatives end to end, from strategy and planning through optimization, reporting, and stakeholder communication. The position is based in Cleveland, Ohio. It includes managing relationships with partners; recruiting, onboarding, and enabling partners; developing co-branded campaigns; tracking and optimizing performance; executing campaigns across digital advertising, social media, email, SEO, and web content; and coordinating with internal teams. The role also supports budgeting, forecasting, billing, invoice reconciliation, compliance, and cross-functional project leadership, while providing guidance to junior team members. The national base salary range is $82,275–$102,843 per year. Placement depends on job-related factors including experience, skills, and certifications. The position is not eligible for bonus or incentive pay. Benefits include healthcare, parental leave, and career advancement opportunities; some offerings depend on work location. Phone and video interviews or screenings may be recorded and transcribed using interview technology. Applicants who provide a mobile number may receive job-related text messages and can opt out by replying “STOP.”

Requirements

5–8+ years of experience in digital, affiliate, aggregator, or channel marketing.
Strong understanding of performance marketing, partner ecosystems, and multi-channel campaign execution.
Experience with analytics tools such as Google Analytics, Campaign Manager, and CRM/CMS platforms.
Advanced Excel skills.
Ability to structure problems, ensure data quality, and quantify impact.
Ability to balance growth, efficiency, and margin considerations.
Confident presentation and communication skills, including simplifying complex data into compelling narratives.
Ability to collaborate in a matrixed environment with multiple stakeholders.
Detail-oriented, adaptable, organized, and effective in fast-paced environments.

Responsibilities

Cultivate long-term relationships with affiliate, aggregator, and strategic channel partners.
Recruit, onboard, and enable partners, including influencers, comparison sites, associations, and industry organizations.
Collaborate with partner marketing teams to develop and execute co-branded campaigns.
Monitor, analyze, and report performance across affiliate, aggregator, and channel programs.
Conduct funnel diagnostics, identify gaps, quantify impact, and recommend optimizations.
Test partners, incentives, and marketing tactics to scale growth efficiently.
Translate revenue goals into marketing KPIs and performance scorecards.
Build and launch targeted programs across digital advertising, social media, email, SEO, and web content.
Coordinate co-branded content, training materials, and partner enablement assets.
Ensure brand guidelines are followed across partner and channel touch points.
Work with Marketing, Sales, Product, Partnerships, Legal, and Finance to align strategy and execution.
Coordinate timely delivery of creative assets, messaging, and campaign materials.
Present campaign plans, insights, and performance results to leadership.
Support budget management, including forecasting, spend tracking, and monthly billing.
Oversee invoice tracking, reconciliation, and partner payment workflows.
Ensure affiliate and channel activities comply with company policies, industry standards, and legal requirements.
Lead cross-functional projects, delegate tasks, and review work as needed.
Provide guidance, coaching, and support to junior team members.
Contribute strategically within the broader marketing organization.