Marketing Manager

Southwest Womens Oncology Inc • Albuquerque, NM

25d • Onsite

About The Position

The Marketing Manager develops and executes integrated marketing campaigns across digital, social, print, and in-person channels to drive brand visibility, lead generation, and conversion across the Optimum platform, including Southwest Women’s Oncology. This hands-on role manages campaigns and channels, coordinates content, tracks performance, and collaborates with clinical, operational, sales, and leadership teams to support growth. The position works closely with the Office of the CEO and contributes to consistent, effective marketing across the platform’s services, which include gynecologic oncology, performance medicine, infusion services, longevity, recovery, hormone optimization, medical weight loss, peptide therapies, hyperbaric medicine, aesthetics, and human performance.

The role manages paid online campaigns, social content calendars, email marketing, analytics, and performance reporting. It also supports lead nurturing and patient retention, community events, public relations, partnerships, and marketing project management. Marketing activities must adhere to healthcare industry standards, HIPAA requirements, and ethical guidelines.

The position is full-time and on-site at the Albuquerque, New Mexico facility. The company describes a collaborative, accountable, high-standard culture focused on learning, continuous improvement, patient care, and measurable impact.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3–5 years of marketing experience with demonstrated ownership of campaign development and execution.
• Proficiency with CRM systems, marketing automation platforms, and analytics tools, including Google Analytics.
• Hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong written and verbal communication skills, with attention to detail and brand consistency.
• Ability to manage multiple projects and meet deadlines in a collaborative, fast-paced environment.

Nice To Haves

• Experience in wellness, aesthetics, or healthcare marketing.
• Familiarity with HIPAA marketing compliance requirements.
• Experience coordinating community events, public relations efforts, or brand partnership programs.

Responsibilities

• Develop and execute marketing campaigns across digital, print, social, and in-person channels, aligned with brand goals and audience needs.
• Coordinate campaign elements with internal teams, vendors, and partners to deliver marketing assets on time.
• Contribute to brand messaging and content development across platforms while maintaining consistency and quality.
• Manage Google Ads and Meta Ads campaigns, optimizing performance and budget efficiency.
• Coordinate social media content calendars and execute email marketing campaigns using automation tools.
• Monitor and optimize digital campaign performance using Google Analytics, CRM dashboards, and social media insights.
• Track and report key performance indicators, adjusting tactics to meet acquisition and conversion objectives.
• Collaborate with sales and clinical staff on lead generation, nurture strategies, and patient retention initiatives.
• Analyze campaign performance and market data and provide actionable insights and recommendations to leadership.
• Help coordinate community events, public relations efforts, and partnerships to increase brand visibility and community presence.
• Ensure marketing activities adhere to healthcare industry standards, HIPAA requirements, and ethical guidelines.
• Support project management and creative development across the marketing team.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Paid time off
• Access to the Optimum Human Performance Center, including an AI gym suite, recovery modalities, group fitness, and body composition tracking
• Opportunity to grow within the Optimum Platform

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level