Marketing Manager

Activate Group Limited

7d • Remote

About The Position

The Marketing Manager will position and communicate the sopp+sopp proposition and develop and deliver a go-to-market strategy supporting sales and business development growth plans. This hands-on role combines strategic planning with execution across B2B marketing, market research, sales enablement, digital marketing and content creation. The role uses Claude and other intelligent tools to plan, research, produce and analyse work efficiently, building engagement and visibility across channels.

Reporting to the Business Development Director, the Marketing Manager will be the key marketing stakeholder for the sopp+sopp leadership team, developing plans around business priorities and challenging the status quo where appropriate. The role works closely with the Activate Group central marketing team, led by the Head of Marketing and Communications, which provides design support and manages group awards entries. The position is home based and permanent, full-time.

Requirements

• At least five years of experience in B2B marketing, covering proposition or product marketing, digital marketing and content creation.
• Ability to create a marketing strategy and carry out the hands-on work to deliver it.
• Ability to define value propositions for services and solutions.
• Experience conducting market research and turning insight into practical marketing plans.
• Confident, practical use of Claude or similar intelligent writing, research and analysis tools, and curiosity to find and test new tools.
• In-depth knowledge of digital marketing channels, including SEO, social media, email marketing and PPC advertising, to drive online visibility and engagement.
• Strong analytical skills to measure and assess marketing initiative performance.
• Exceptional written and verbal communication skills.
• Experience creating content from scratch, including planning, research and stakeholder engagement to deliver quality content.
• Excellent project management skills and ability to independently manage multiple tasks, deadlines and stakeholders.

Nice To Haves

• Experience in fleet, motor insurance, automotive or a related B2B services sector.

Responsibilities

• Build and deliver the sopp+sopp marketing strategy and plan, aligned with sales targets and business development priorities across market-facing channels.
• Research and develop propositions for new markets, sectors and channels, building market intelligence on customers, competitors and industry trends.
• Plan and propose the marketing budget, align it with business goals, and track spend and return on investment.
• Work with sales and business development to generate and nurture leads and support sales activity, including significant bids and tenders, sales collateral and events.
• Plan, write and produce high-quality content for websites, blogs, case studies, slide decks, emails, social platforms and publication partners.
• Use Claude and other intelligent tools to research, create and analyse content efficiently, and stay current with tools that can improve marketing delivery.
• Share good practice and practical guidance to help colleagues use intelligent tools effectively.
• Lead digital marketing, including SEO best practice, paid promotional activity, email and social, to grow visibility across key digital channels.
• Measure and report marketing performance, including lead generation, pipeline contribution and content engagement, and use data to improve results.
• Work with the Activate Group central marketing team, providing clear briefs to the group designer and supplying sopp+sopp input for centrally managed awards entries.
• Ensure marketing collateral meets Activate Group brand guidelines and is relevant to its target audience.
• Contribute to group marketing strategy and shared ways of working with the central marketing team.
• Plan and deliver external campaigns, including events, publication partnerships and targeted campaigns, and liaise with suppliers of photography, video, exhibition and promotional material.

Benefits

• 33 days of holiday, including bank holidays.
• Personal health cash plan to claim back costs of everyday healthcare, such as dental and optical check-ups.
• Enhanced maternity, paternity, adoption and shared parental pay.
• Life assurance at three times basic salary.
• Free breakfasts and fresh fruit.
• A birthday surprise for everyone.
• Ongoing development through regular feedback and career planning.
• Team events and company-wide celebrations.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed