Manager Marketing

AEG Worldwide•New York, NY

8d•$76,072 - $100,000

About The Position

The Marketing Manager is responsible for marketing assets and plans for festivals on the calendar. The role works with artist management, Radio/TV, festival directors, talent buyers, and the marketing team to develop marketing plans that reach the appropriate demographics and target customers for each show. The manager creates graphic content and other promotional assets to inform the public and drive ticket sales, oversees show social media accounts, and tracks budgets to ensure funds are allocated appropriately. The position may also oversee interns and assistants.

Requirements

Bachelor's degree (BA/BS) in Marketing, Business Communications, or Public Relations; the degree is listed as preferred.
4–6 years of related work experience.
4–6 years of experience with media buying.
Strong communication and organizational skills.
Knowledge of social media and online marketing initiatives and strategies.
Internet savvy.
Proficiency in Photoshop and Microsoft Office.
Creative and detail-oriented, with the ability to manage multiple tasks.

Nice To Haves

Knowledge of the music industry.
Passion for music.
Bachelor's degree in Marketing, Business Communications, or Public Relations.

Responsibilities

Develop and execute marketing and promotional plans in collaboration with festival directors, talent buyers, and the marketing director.
Plan and oversee marketing spend; generate and adhere to marketing budgets.
Book and account for advertising and media, allocate funds to the appropriate partners, and prepare advertising settlements for each show.
Oversee social media accounts for each show, develop ad copy, and implement schedules targeting specific demographics and customers.
Evaluate show performance and adjust marketing plans in response to market or competitive conditions.
Supervise publicity, advance press interviews, and coordinate artist availability for promotions with management, labels, and public relations agencies.
Develop and pitch promotions to media outlets; contact radio stations, schedule radio time, arrange giveaways, and negotiate rates and contracts with media outlets.
Develop additional marketing opportunities to increase ticket sales when needed.
Keep up with marketing and social media trends and brainstorm new ideas and promotional assets.
Work with the marketing team and artist management to develop new ways to market shows and reach the appropriate audience.
Request graphics for e-cards, banners, posters, social media posts, radio station needs, and emails.
May oversee interns and assistants.