Marketing Manager US

CM.com • New York, NY

2d • Remote

About The Position

CM.com is seeking a Marketing Manager to help build and operate its US go-to-market engine. Working closely with US Partner Sales Managers and an AI Technical Solutions Consultant, the role turns the company’s platform into pipeline through channel partnerships and brand-direct campaigns focused on industry solutions. This is a builder role for an early-career marketer with meaningful scope, spanning marketing strategy and execution and using AI to increase the team’s capacity. The position is fully remote for candidates based in the Eastern Time Zone.

The Marketing Manager will help shape the US go-to-market plan, create partner-ready co-marketing programs, develop vertical-specific industry solution marketing, and manage full-funnel demand generation. The role also translates technical expertise into content and sales materials, designs AI-enabled marketing workflows, measures pipeline and funnel performance, and adapts global marketing for the US market while sharing local market insights.

In the first 90 days, the successful candidate is expected to learn the portfolio, partners, and buyers; launch an initial partner co-marketing campaign and industry one-pager; establish funnel metric baselines; and propose a US go-to-market plan. By six months, a repeatable partner co-marketing playbook and at least one industry solution campaign should be live and generating measurable pipeline, with AI workflows improving production and reporting. By 12 months, the go-to-market engine should contribute measurable partner-sourced and brand-direct pipeline, and the candidate should be ready to take on broader scope as the US business grows.

Candidates must already hold a permanent work and residence permit for the US. CM.com describes its culture as collaborative and inclusive, emphasizing initiative, continuous learning, care, and comfort with change. The company offers a three-day global onboarding program at its Breda, Netherlands headquarters and opportunities to work directly with US leadership, partner sales, and the AI solutions team.

Requirements

• About 3 years of experience in B2B marketing; strong internships or early-career roles count.
• A degree in marketing, business, communications, or a related field, or equivalent experience.
• Broad marketing foundation across campaigns, content, email, web and SEO, events, and analytics; willingness to learn areas outside one’s strongest specialty.
• Strong writing and structured thinking, including the ability to turn technical conversations into clear messages for specific buyers.
• Collaborative approach and comfort working with sales colleagues, technical colleagues, and external partners.
• AI-native working practices, with examples of AI workflows, prompts, or automations built for daily work.
• Ownership and initiative, including the ability to work independently in a hybrid or remote setting, prioritize, and follow through.
• Based in the Eastern Time Zone; ideally in or near Detroit, Michigan.
• Comfort with data and tools such as a CRM like Salesforce, marketing automation, and web analytics.
• Excellent written and spoken English.
• Must already hold a permanent work and residence permit for the US.

Nice To Haves

• Exposure to partner or channel marketing.
• Event experience.
• Familiarity with messaging, customer experience, or conversational AI.
• Experience in technology, SaaS, or communications marketing.

Responsibilities

• Help architect the US go-to-market plan across channel partner and brand-direct motions, defining priorities, targets, and a regular measurement and adjustment cadence.
• Work with Partner Sales Managers to create partner-ready programs, including joint value propositions, co-branded campaigns, onboarding and enablement kits, partner webinars and events, and co-marketing funds.
• Develop industry solution marketing, including vertical messaging, use cases, case studies, landing pages, and campaigns for priority industries.
• Plan, launch, and optimize full-funnel demand-generation campaigns across paid media, email, social, SEO, web, and events, from first touch through sales-qualified pipeline.
• Follow up on events and trade shows as part of demand generation.
• Partner with the AI Technical Solutions Consultant to turn demos, use cases, and technical expertise into solution briefs, thought leadership, webinars, and sales materials.
• Design and operate AI-enabled workflows for research, content production, personalization, lead qualification, and reporting.
• Track pipeline, partner-sourced and partner-influenced revenue, and funnel conversion; maintain a feedback loop with Sales on lead quality.
• Adapt global brand and content for the US market and share insights on customers, partners, competitors, and market trends with global marketing.
• Learn the company portfolio, partners, and buyers; deliver an initial partner campaign and industry one-pager, establish funnel metric baselines, and propose a US go-to-market plan.
• Build a repeatable partner co-marketing playbook and launch industry solution campaigns that generate measurable pipeline.
• Document effective approaches and share them with the team and global marketing.

Benefits

• Three-day global onboarding program at CM.com headquarters in Breda, the Netherlands.
• Fully remote work for candidates based in the Eastern Time Zone.
• Comprehensive benefits package including health, dental, and vision insurance.
• Direct work with US leadership, partner sales, and the AI solutions team, with a path to broader scope as the US business grows.
• Collaborative and inclusive company culture that values diversity and creativity.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level