Field Marketing Manager - US

BLP • Boston, MA

4d • Hybrid

About The Position

As Field Marketing Manager, US, you will build BLP’s in-person and executive presence in North America and generate qualified pipeline for the US sales team. You will be the first dedicated field marketer in the US, owning the full cycle from event strategy through post-event conversion. BLP’s buyers include CFOs, COOs, and leaders in Shared Services, Global Business Services, and Process Excellence at companies with high process complexity and transaction volume.

You will develop and run a quarterly US field marketing calendar aligned with sales territories, target accounts, and pipeline goals; plan executive roundtables, peer dinners, and briefings; and select and execute sponsorships at relevant finance, shared-services, and ERP events. You will also coordinate joint programs with ERP and systems-integration partners, work with SDRs and Account Executives on outreach and follow-up, and adapt messaging and customer proof points for US finance and operations leaders. The role includes measuring program and pipeline performance, managing the US field budget, and overseeing agencies, venues, and logistics partners. The position is based in Boston with a hybrid work arrangement and requires 30–40% travel within North America.

Requirements

• At least 5 years of experience in B2B field or event marketing at an enterprise software company selling six-figure deals.
• Track record of executive programs, such as roundtables, dinners, or councils, that generated measurable pipeline with C-level audiences.
• Experience marketing to finance or operations leaders, ideally CFOs, Controllers, or Shared Services leaders.
• Comfort managing a budget end-to-end and defending spend with pipeline data.
• Strong working knowledge of CRM and marketing automation; HubSpot is preferred.
• Ability to work autonomously as the first field marketer in a new market while coordinating with a team in another time zone.
• Experience working for companies based in EMEA.
• Willingness to travel 30–40% within North America.
• Authorization to work in the United States.

Nice To Haves

• Experience in the ERP ecosystem, including SAP, Oracle, NetSuite, or Microsoft Dynamics, or with systems-integration partners.
• Background in finance automation, procure-to-pay, or order-to-cash software.
• Experience launching a European company in the US market.
• Familiarity with account-based marketing and intent-data tools.

Responsibilities

• Build and run a quarterly US field marketing calendar aligned with US sales territories, target account lists, and pipeline goals.
• Plan and host executive CFO and COO roundtables, peer dinners, and briefings in key US metropolitan areas, including guest-list strategy and follow-up.
• Select, negotiate, and execute sponsorships at finance, shared-services, and ERP ecosystem events, including booths, speaking opportunities, and side events.
• Coordinate joint US programs with ERP and systems-integration partners in collaboration with Partner Marketing.
• Partner with SDRs and Account Executives on pre-event outreach, on-site meeting booking, and structured follow-up within 48 hours of each event.
• Work with Product Marketing to adapt BLP messaging, customer stories, and proof points for US finance and operations leaders, emphasizing business outcomes.
• Track sourced and influenced pipeline, cost per opportunity, and meeting conversion for each program in the CRM, and reallocate budget based on results.
• Manage the US field marketing budget, agencies, venues, and logistics partners.

Benefits

• Annual choice to receive variable compensation in cash or company shares.
• Growth and autonomy to build a success path in a rapidly scaling, internationally expanding company.
• Structured onboarding and ongoing coaching.
• Collaborative team environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed