Marketing Manager

Exciting•Phoenix, AZ

12d•Hybrid

About The Position

The Marketing Manager drives SwitchThink Solutions' digital marketing and lead generation efforts in support of year-over-year business growth. This experienced individual contributor plans, builds, and optimizes B2B digital campaigns in HubSpot; creates written, visual, and video content; and uses analytics to continuously improve performance. Working closely with the VP of STS Marketing, STS Sales, and STS Product Management, the role owns tactical campaign decisions and brings an “AI-first” mindset to marketing execution, using AI tools daily and helping build AI agents and automations for future marketing work. The position is hybrid and based in Phoenix, Arizona. The role develops and executes HubSpot campaigns, creates and edits marketing copy and visual and video assets, reports on campaign performance, optimizes content for search and social platforms, researches markets and competitors, and applies AI tools and automated workflows to improve marketing output and efficiency. Other job duties may be assigned.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field preferred, or an equivalent combination of education and experience.
At least 4 years of experience in a digital marketing role, including B2B marketing experience.
Demonstrated ability to plan and execute integrated digital campaigns that generate qualified B2B leads and pipeline.
Ability to manage multiple campaigns and deadlines simultaneously with attention to detail.
Demonstrated ability to build emails, landing pages, workflows, lead scoring, and reports in HubSpot; working knowledge of Mailchimp.
Demonstrated ability to produce and edit persuasive, on-brand copy for web, email, social media, blogs, and advertisements.
Working knowledge of Google Analytics, Google Search Console, and HubSpot analytics to measure and improve results.
Demonstrated ability to use social media management tools such as Hootsuite and/or Sprout Social for scheduling, monitoring, engagement, and reporting.
Demonstrated ability to use graphic design tools such as Canva or similar for graphics and presentations, and to capture and edit video for campaigns.
Demonstrated ability to use AI tools such as Claude, ChatGPT, or Microsoft 365 Copilot for daily work, and to work with AI agent builders and automated workflows.
Ability to build relationships and influence Sales, Product, executives, and vendors without direct authority.

Nice To Haves

At least 1 year of experience in marketing technology, SaaS, or fintech solutions to banks or credit unions.
Working knowledge of Semrush and/or Ahrefs for keyword research, site audits, backlinks, and competitive analysis.
Google Analytics certification.
HubSpot certification, such as Inbound Marketing or Marketing Hub Software.

Responsibilities

Plan, build, and launch multichannel digital campaigns in HubSpot, including email, landing pages, forms, workflows, lead nurturing, and lead scoring.
Partner with Sales and Product Management to align campaigns with launches, sales priorities, and pipeline goals, and make tactical decisions about timing, audience, channel, and messaging.
Maintain campaign calendars and manage HubSpot contact lists, segmentation, and CRM data hygiene for accurate lead generation and attribution.
Write B2B copy for social media, digital advertisements, marketing emails, blog posts, case studies, and website pages, translating technical capabilities into business-value messaging.
Design visual campaign elements and presentations using Canva or similar tools, consistent with brand standards.
Capture, edit, and publish short- and long-form video for campaigns, events, product demos, and social channels.
Use Google Analytics, Google Search Console, and HubSpot reporting to track campaign performance, web traffic, conversion paths, and lead-generation KPIs.
Build recurring performance reports and dashboards, and implement data-driven refinements such as A/B testing and audience or content adjustments.
Optimize web content, blogs, and marketing materials for search engines and social media algorithms using tools such as Semrush and Ahrefs.
Schedule, publish, and monitor social content and engagement through Hootsuite, Sprout Social, or similar platforms.
Analyze customer preferences, business trends, and competitor marketing strategies to identify opportunities and inform campaign planning.
Monitor social media, digital marketing, and financial technology and credit union industry trends, and share insights with Marketing, Sales, and Product teams.
Apply AI tools to campaign planning, content creation, research, and analysis; help design, test, and operate AI agents and automated workflows to increase marketing output and efficiency.
Perform other job duties as assigned.