Marketing Manager

Grain & Protein Technologies•Assumption, IL

16d•Onsite

About The Position

The Marketing Manager leads marketing strategy and operations for the North America Grain business, based onsite in Assumption, Illinois, and reports to the VP, Strategy & Customer Experience. The role builds a focused, commercially connected marketing function that supports business growth by setting direction, developing the team, strengthening brands, and focusing resources on high-impact work. It oversees brand, communications, creative services, digital marketing, events, and marketing operations, while partnering with business leaders, Product Management, Sales, and Pricing. This is a commercially oriented leadership role rather than a traditional corporate communications position. The Marketing Manager connects customer needs, market insight, business priorities, and execution; establishes effective ways of working; and raises the quality and commercial relevance of marketing. The position may expand over time into broader collaboration on product positioning, market intelligence, and product pricing. The role also modernizes marketing planning, delivery, and measurement through appropriate technology, including marketing automation, digital customer experience, content management, CRM, analytics, AI-supported workflows, and performance reporting. Technology should serve clear business purposes, reduce manual work, improve consistency and speed, and increase the impact of the team.

Requirements

Bachelor’s degree in marketing, business, communications, or a related field.
Approximately 10 or more years of progressive experience in marketing, product marketing, commercial marketing, brand leadership, or a related function.
Meaningful experience leading and developing a team.
Demonstrated ability to set direction, establish priorities, and lead execution across multiple businesses, brands, or stakeholder groups.
Strong commercial judgment and understanding of how marketing supports customer decisions, sales effectiveness, and business growth.
Experience partnering closely with senior business leaders, Product Management, Sales, and other commercial functions.
Ability to move between strategic thinking and practical execution while maintaining focus and momentum.
Experience improving marketing processes, operating rhythms, resource allocation, or organizational capability.
Strong written and verbal communication skills, including the ability to simplify complex issues and communicate directly.
Demonstrated ownership, sound judgment, and consistent follow-through.

Nice To Haves

Experience developing product positioning, value propositions, competitive differentiation, and go-to-market strategies.
Experience with product pricing, pricing strategy, value-based pricing, commercial programs, or price realization.
Experience in agriculture, industrial equipment, manufacturing, construction, or another complex business-to-business environment.
Experience supporting businesses that sell through dealers, distributors, contractors, or other channel partners.
Experience managing a portfolio of brands or supporting multiple business units.
Experience introducing marketing automation, CRM, analytics, AI, or other technologies that improve team effectiveness.
Experience in seasonal, cyclical, or market-condition-driven industries.

Responsibilities

Set marketing strategy and operating priorities in support of business and growth objectives.
Lead and develop the marketing team through clear expectations, coaching, feedback, and capability-building opportunities.
Advise business leaders and translate commercial priorities into focused marketing plans and effective execution.
Oversee communications, creative services, digital channels, websites, social media, events, campaigns, and other major customer touchpoints.
Own dealer and channel communications, ensuring partners receive clear, timely, coordinated information about products, programs, pricing, and business priorities.
Lead marketing strategy, communications, and execution support for dealer incentive and commercial programs in partnership with Sales, Pricing, and business leaders.
Own trade shows and industry events as part of the broader go-to-market strategy, with clear objectives, disciplined investment, and coordinated follow-through.
Set priorities across the business unit and direct limited resources toward high-impact opportunities.
Partner with Product Management, Sales, Pricing, and other functions to improve go-to-market execution.
Improve marketing planning, intake, project management, and operating rhythms to increase speed, clarity, and accountability.
Ensure marketing work reflects customer needs, market conditions, and business priorities.
Build digital, data, and marketing technology capabilities, including practical use of AI, automation, analytics, CRM, and other tools.
Establish meaningful measures of marketing performance and use results to improve priorities, investment decisions, and execution.
Manage outside agencies, vendors, budgets, and other marketing resources with discipline and accountability.
Identify talent, tools, process, and capability gaps and develop practical plans to address them.
Take ownership of moving work forward, resolving competing priorities, and ensuring decisions translate into action.
Modernize how marketing work is planned, developed, delivered, and measured.
Use technology to reduce manual work, shorten cycle times, improve consistency, and enable the team to deliver greater impact.
Ensure marketing technology supports clear business purposes and does not add activity or complexity without value.