Marketing Manager
About The Position
The Marketing Manager initiates and manages marketing collateral projects from conception through development, publication or FTP delivery, and analysis and distribution of results. Projects may include print collateral such as catalogs, brochures, flyers, and advertisements, as well as exhibits, webinars, and events, including advertisements, signage, program ads, booth collateral, and premiums. The role requires learning the instructional design behind Benchmark Education Company’s educational products and resources through self-study and training, then positioning their value effectively in the market and against competitors. The Marketing Manager also supports digital and multimedia projects and other Marketing team needs.
Requirements
- College degree.
- Five years of experience managing marketing projects.
- Excellent communication, organizational, and interpersonal skills.
- Excellent writing skills.
- Detail-oriented, flexible, self-starting, and able to work as part of a team.
- Ability to manage multiple tasks and priorities under deadline.
- Ability to sustain focus on multiple projects and request clarification as needed when following assignment direction.
- Proficiency in Microsoft Office (Word, Excel, and PowerPoint) or iWork comparable Mac applications.
Nice To Haves
- Knowledge of the K–8 education market.
- Experience with Woodwing, HTML, and Canva.
Responsibilities
- Lead the creation of marketing materials for all channels and events.
- Manage marketing projects, including trafficking marketing materials, from project outline and content creation through copy, design, production, proofing, publication or FTP delivery, and results analysis and distribution.
- Serve as the primary liaison with design and production teams.
- Coordinate with product marketers, the PD team, and project management to produce marketing materials.
- Maintain marketing databases, including calendars and collateral.
- Assemble and summarize sales and marketing data to report on promotion results.
- Perform basic copywriting and proofreading.
- Occasionally assist at off-site and/or virtual exhibits and sales events.
- Provide digital and multimedia assistance as required.
- Support members of the Marketing team as appropriate.
- Learn the instructional design behind BEC educational products and resources and how to position their value in the market and against competitors.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
