Marketing Manager

Fabio Viviani Hospitality Group • Barrington, IL

9d • $60,000 - $70,000

About The Position

Fabio Viviani Hospitality (FVH) is seeking a hands-on Marketing Manager to serve as the day-to-day marketing lead for a portfolio of restaurant and hospitality brands. The role spans brand strategy, digital marketing, menu launches, events, restaurant openings, collateral, local store marketing, and guest communications. The Marketing Manager will manage multiple concepts with distinct identities, audiences, goals, and operational needs, balancing big-picture strategy with detailed execution and taking ownership to move projects forward.

The role involves close collaboration with restaurant operators, chefs, beverage teams, designers, content creators, PR partners, sales teams, and outside vendors. The Marketing Manager is expected to lead projects across departments, communicate expectations, manage timelines, and ensure work is completed, including when contributors do not report directly to them. This role combines digital marketing with on-site restaurant marketing and guest experience.

FVH is a fast-moving hospitality group, and priorities may shift. The position offers flexibility and autonomy, but is not a traditional 9-to-5 role. Restaurant visits, openings, events, content shoots, and activations may require evening, weekend, and holiday availability, as well as local travel between FVH restaurants. Compensation is $60,000–$70,000 annually, based on experience. Benefits include an employer contribution toward health insurance, paid time off after one year of employment, flexibility in managing the daily schedule and workload, and exposure to a growing portfolio of hospitality brands.

Requirements

• At least 3 years of marketing experience.
• Experience independently managing multiple brands, locations, accounts, or clients simultaneously.
• Strong understanding of digital and traditional marketing and experience developing and executing integrated campaigns.
• Working knowledge of social media, email, SMS, websites, local SEO, and digital reputation management.
• Experience with guest databases, loyalty programs, and CRM or marketing platforms.
• Ability to develop clear creative briefs and manage designers, content creators, vendors, and cross-functional partners.
• Strong project-management skills, including managing multiple deadlines and shifting priorities.
• Excellent written and verbal communication skills.
• Strong attention to detail and commitment to accuracy.
• Ability to identify problems, determine next steps, and independently drive projects forward.
• Ability to travel locally between FVH restaurants and attend events as required.
• Comfort with a flexible schedule that may include evening, weekend, and holiday availability.

Nice To Haves

• Restaurant, hospitality, or closely related multi-location marketing experience is strongly preferred.
• Familiarity with OpenTable, Toast, Google Business Profile, Yelp, and TripAdvisor.
• Understanding of restaurant openings, events, promotions, and local store marketing.

Responsibilities

• Serve as the primary day-to-day marketing lead for assigned restaurant and hospitality brands.
• Develop and manage marketing calendars aligned with brand goals, seasonality, events, menu changes, local markets, and revenue opportunities.
• Maintain brand positioning, voice, visual identity, and consistency across guest touchpoints.
• Proactively identify and recommend marketing opportunities, ideas, and solutions.
• Lead marketing workstreams for new restaurant openings, additional locations, and major brand initiatives.
• Build and manage launch timelines, coordinate marketing elements across departments, identify gaps and owners, and keep opening projects on track.
• Manage brands’ digital presence across social media, email, SMS, websites, Google Business Profile, review and reservation platforms, restaurant technology platforms, online menus, third-party listings, guest databases, loyalty programs, local SEO, and paid and organic campaigns.
• Develop campaigns to increase awareness, reservations, traffic, guest engagement, and revenue.
• Keep restaurant information, promotions, menus, hours, and events accurate and current across digital platforms.
• Develop and execute local store marketing, community partnerships, events, promotions, and grassroots initiatives.
• Manage restaurant collateral, including menus, signage, table materials, promotional pieces, and event materials.
• Support seasonal promotions, menu launches, private events, catering initiatives, restaurant activations, and community engagement.
• Develop creative briefs and coordinate with graphic designers, content creators, and outside creative partners, providing direction, assets, and deadlines.
• Coordinate photography and content needs and maintain a consistent pipeline of usable creative for each brand.
• Review creative for accuracy, brand consistency, and operational readiness before final approval.
• Develop and market restaurant events, experiences, and promotions from concept through execution.
• Coordinate with Culinary, Beverage, Operations, Sales, PR, and restaurant leadership on event offers, pricing, guest experience, marketing, and collateral.
• Support grand openings, VIP and media events, community activations, wine dinners, holiday programming, and other restaurant experiences.
• Monitor performance across reservations, campaigns, social engagement, email and SMS, guest databases, and digital platforms.
• Use performance data to identify opportunities and recommend adjustments; prepare weekly and monthly updates on results, upcoming initiatives, opportunities, challenges, and next steps.
• Travel locally between FVH restaurants and attend restaurant events as required.

Benefits

• Employer contribution toward health insurance.
• Paid time off following one year of employment.
• Flexibility in managing daily schedule and workload.
• Exposure to and experience across a growing portfolio of restaurant and hospitality brands.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed