Marketing Manager

Fresh Express•Windermere, FL

1d•Onsite

About The Position

Fresh Express is looking for an experienced Marketing Manager to join our growing Marketing team in Orlando. Reporting to the Marketing Director, this is an exciting opportunity for a strong CPG food marketer who wants broad exposure across brand strategy, integrated marketing, digital and social media, consumer insights, innovation, shopper marketing and agency management. We are looking for someone who can combine strategic thinking with strong execution - someone who can take a business or consumer opportunity, turn it into a compelling marketing program, and work across internal teams and agency partners to bring it to life.

Requirements

5+ years of progressive marketing experience in Consumer Packaged Goods (CPG), specifically within the food industry
Bachelor's degree in Marketing, Business or a related field; MBA is a plus
Experience developing and executing integrated consumer marketing programs
Strong experience working with external marketing agencies
Digital, social media and influencer marketing experience
Experience supporting innovation and new product launches
Strong analytical and financial skills with the ability to turn data into actionable insights
Excellent project management, communication and presentation skills
Ability to influence and collaborate effectively across a matrixed organization
A self-starter who is comfortable managing multiple priorities in a fast-paced environment

Nice To Haves

Experience in fresh, refrigerated, perishable or produce categories is a strong plus

Responsibilities

Help develop and execute annual brand and integrated marketing plans
Work closely with advertising, media, social, PR, influencer, research and other agency partners
Develop agency briefs and lead programs from strategy and creative development through execution and measurement
Manage digital, social, influencer, video, media and consumer activation programs
Track campaign performance and translate data into insights, recommendations and actions
Partner with Sales and Category Management to develop customer and shopper marketing programs
Support innovation and new product launches, including consumer insights, positioning, packaging and launch activation
Monitor consumer, category, competitive and cultural trends and identify opportunities for the brand
Work cross-functionally with Sales, Innovation, R&D, Category Management, Operations, Finance, Food Safety and other teams
Manage marketing budgets, timelines and agency deliverables
Develop presentations and recommendations for Marketing and senior leadership
Help continuously improve the effectiveness and efficiency of our marketing investments