Marketing Manager

Virtucom Inc•Norcross, GA

13d•$78,000 - $92,000

About The Position

Virtucom is seeking an experienced, growth-minded Marketing Manager to lead and execute its end-to-end marketing strategy. The role aligns brand positioning, lead generation, and sales enablement to support measurable revenue growth, with particular emphasis on VirtuCARE offerings. The Marketing Manager will develop scalable demand-generation programs, refine messaging, work closely with Sales, and coordinate with external technology and hardware vendor partners. Virtucom provides technology solutions and services to K–12 school districts. The company is headquartered in Peachtree Corners, Georgia, and has offices in Columbus, Georgia; Virginia Beach, Virginia; Addison, Texas; Palm Beach, Florida; and Chicago, Illinois.

Requirements

At least 5 years of marketing experience.
At least 2–3 years in a leadership or strategist role, such as Marketing Manager, Lead, or Director.
Demonstrated experience in B2B marketing, demand generation, account-based marketing (ABM), and sales pipeline growth.
Experience with CRM and marketing automation platforms such as HubSpot or similar, and web analytics tools such as Google Analytics or similar.
Ability to balance high-level strategy with hands-on campaign execution and content creation.
Strong analytical skills and a data-driven mindset, including the ability to translate analytics into executive insights and actionable adjustments.
Candidates must be prepared to undergo and pass a comprehensive background check.

Nice To Haves

Familiarity with enterprise or ed-tech sales cycles, IT services, technology ecosystems, or B2B advisory models.
Exceptional written communication skills and experience shaping complex value propositions into clear, persuasive copy.

Responsibilities

Develop and execute a comprehensive marketing strategy aligned with corporate growth targets, especially for VirtuCARE offerings.
Partner with Sales to align pipeline generation, sales enablement materials, and lead-qualification criteria.
Track, analyze, and report marketing KPIs, including pipeline velocity, lead-to-opportunity conversion rates, and ROI.
Design and manage integrated demand-generation campaigns across digital ads, content marketing, email nurture tracks, and industry events.
Build and oversee strategies to create a predictable top-of-funnel pipeline.
Build automated lead-nurturing workflows to improve conversion throughout the customer journey.
Refine value propositions, brand messaging, and product positioning for target personas and customer profiles.
Create and oversee marketing collateral, including case studies, whitepapers, presentation decks, proposal copy, and digital landing pages.
Maintain consistent brand voice and messaging across internal and external touchpoints.
Coordinate joint marketing initiatives, co-branded campaigns, and promotional funding (MDF) with technology and hardware vendor partners.
Plan and execute regional conferences, client webinars, and partner-led technical seminars.
Lead ongoing product training and enablement for internal sales teams on hardware releases, enterprise support options, and vendor ecosystem updates.