Marketing Manager

Zelus Usa • Phoenix, AZ

21d • Hybrid

About The Position

The Marketing Manager owns ZELUS’s pipeline engine and national brand. The role will build an AI-powered marketing operation that generates qualified leads among owners, general contractors, and design firms, while increasing ZELUS’s recognition as a provider of scan-to-BIM and VDC services. This is a hands-on builder role focused on rapidly testing go-to-market strategies, evaluating results, and scaling effective approaches.

The manager will lead multi-channel demand generation and account-based marketing; oversee CRM and marketing automation; and track channel performance, pipeline, and revenue outcomes. The role will also sharpen brand positioning, develop project-based marketing materials, expand the company’s presence at industry events, and lead website, SEO, content, and executive thought-leadership efforts.

The role incorporates AI into day-to-day marketing for content, research, campaign testing, analytics, and reporting. The manager will create AI-enabled workflows with appropriate standards for accuracy and brand voice, monitor how buyers use AI search and assistants, and test new channels and marketing approaches.

The Marketing Manager will develop an annual marketing plan and budget aligned with growth targets for both divisions, report monthly to the CEO on pipeline, spend, and return, and manage agencies, freelancers, and marketing tools. The position is exempt and salaried, based in a hybrid work arrangement in Phoenix, Arizona.

Requirements

• At least 5 years of B2B marketing experience.
• At least 2 years owning lead generation and a pipeline number.
• Hands-on, daily use of AI tools for content, research, analytics, and campaign execution, supported by a portfolio demonstrating that use.
• Proven results growing a brand and pipeline for a professional-services or technical firm.
• Strong command of a CRM and marketing automation platform, such as HubSpot or Salesforce.
• Ability to set up tracking, interpret data, and make decisions based on results.
• Clear, sharp writing and judgment to keep technical content accurate.
• Self-starter who moves quickly and owns outcomes.

Nice To Haves

• Experience marketing to the AEC industry, including owners, general contractors, architects, or engineers.
• Working knowledge of BIM, VDC, Revit, laser scanning, or reality capture.
• Account-based marketing experience with enterprise or Fortune 500 buyers.
• Experience managing agencies and a marketing budget.
• SMPS membership or CPSM certification.
• Bachelor’s degree in marketing, communications, business, or a related field.

Responsibilities

• Build and run multi-channel demand-generation campaigns across LinkedIn, paid search, email nurture, webinars, and industry events for owners, developers, general contractors, architects, and engineers.
• Use AI tools to identify target accounts, enrich contact data, score intent, and personalize outreach at scale.
• Run account-based marketing for Fortune 500 owners and national general contractors in coordination with business development.
• Own the CRM and marketing automation stack, maintaining clean data, clear lead stages, and a clear marketing-qualified-to-sales-qualified handoff.
• Track cost per lead, pipeline created, and win rate by channel, and shift budget toward channels that generate revenue.
• Sharpen ZELUS’s market positioning and communicate a clear story about its scan-to-BIM and VDC services, national delivery, and experience.
• Turn project wins into case studies, before-and-after model visuals, short videos, and client testimonials.
• Grow ZELUS’s presence at industry events and associations, including pursuing speaking opportunities and awards submissions.
• Lead website strategy, SEO, and content to improve visibility for relevant buyer searches.
• Build thought leadership for ZELUS leaders on LinkedIn and in trade press.
• Use AI in daily marketing work, including content drafting, research, campaign testing, analytics, and reporting.
• Establish AI-enabled workflows and review standards that support accurate content and consistent brand voice.
• Monitor how buyers find vendors through AI search and assistants and improve ZELUS’s visibility in those channels.
• Test new marketing channels and plays, measure results, and scale successful approaches.
• Build the annual marketing plan and budget tied to growth targets by division.
• Report monthly to the CEO on pipeline, spend, and return.
• Manage agencies, freelancers, and marketing tools, and hire as the marketing function grows.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed