Marketing Manager

Bert Black Service Companies•Little Rock, AR

13d•$60,000 - $80,000

About The Position

Bert Black is hiring a Marketing Manager to own day-to-day marketing for its HVAC, plumbing, and electrical services. The Marketing Manager is the internal owner of marketing, setting priorities, managing agencies and vendors, leading branding work, maintaining the marketing calendar and budget, and driving qualified calls, booked jobs, and revenue. The role sets direction, coordinates execution, tracks performance, and holds agencies and vendors accountable for results. The position oversees marketing channels and performance, protects the company’s access to and control of its marketing assets and data, coordinates branding across customer touchpoints, and aligns campaigns with seasonality, revenue goals, and technician capacity. It also manages local marketing and customer-retention programs and communicates active campaigns to customer-facing teams.

Requirements

At least three to five years of relevant marketing experience.
Experience managing outside marketing agencies or vendors.
Working knowledge of paid search, SEO, Local Services Ads, social media, email marketing, websites, and traditional advertising.
Ability to understand budgets, performance reports, and marketing metrics.
Strong project-management, organizational, and communication skills.
Ability to manage multiple projects and deadlines while maintaining accountability.
Comfort working directly with executives, managers, customer-service employees, technicians, and outside vendors.

Nice To Haves

Experience in home services, HVAC, plumbing, electrical, automotive, healthcare, or another local consumer-services industry.
Experience with Service Titan or another CRM.
Experience supporting a rebranding initiative.
Bachelor’s degree in marketing, communications, business, or a related field; strong relevant experience can substitute.

Responsibilities

Serve as Bert Black’s primary contact with marketing agencies and vendors.
Set priorities, budgets, deadlines, and performance expectations.
Review results from paid search, Local Services Ads, SEO, website activity, social media, email, and other channels.
Hold agencies accountable for lead quality, reporting accuracy, responsiveness, and campaign performance.
Reconcile marketing reports with Service Titan whenever possible.
Recommend spending changes based on lead quality, booking performance, and revenue.
Protect company access to and control of the website, domains, advertising accounts, analytics, creative, and customer data.
Coordinate branding across the website, vehicles, uniforms, facilities, advertising, social media, print, and customer communications.
Develop and maintain the annual marketing plan, promotional calendar, and budget.
Align HVAC, plumbing, and electrical campaigns with seasonality, revenue goals, and technician capacity.
Track qualified leads, cost per lead, booked calls, booking rates, customer acquisition cost, and marketing-generated revenue.
Prepare a weekly marketing scorecard and monthly performance report.
Manage local marketing, community partnerships, reviews, referrals, memberships, and repeat-business programs.
Coordinate marketing volume with call-center and technician capacity.
Communicate current campaigns and offers to customer service, technicians, and sales.
Drive performance against measures including qualified leads, cost per lead, booking rate by source, marketing-generated booked revenue, customer acquisition cost, marketing ROI, membership and repeat-customer growth, review volume and rating, budget performance, branding milestones, and timely, accurate reporting.