Marketing Manager
About The Position
All-Weather Seal of West Michigan is seeking an experienced Retail & Events Manager to lead its growing field marketing team. The role is responsible for developing and managing approximately 25 Retail and Event Marketing Representatives, with continued growth expected, and driving lead generation through retail partnerships, community events, and local marketing initiatives. The manager leads the team’s daily operations, performance, and development and ensures strong execution at retail locations and events. Responsibilities include recruiting, onboarding, training, coaching, scheduling, coordinating event logistics, overseeing brand presentation, and managing marketing performance and reporting. The position calls for a data-driven leader who can improve lead quality, productivity, appointment quality, conversion, and overall team results. The company describes a team-oriented, high-energy culture, paid training, leadership development, and advancement opportunities. The role involves weekend events and travel throughout Southern West Michigan.
Requirements
- At least 2 years of leadership or management experience leading teams in retail, sales, marketing, hospitality, customer service, or a related field.
- Experience managing team performance and holding employees accountable to goals and KPIs.
- Ability to coach, motivate, and develop high-performing teams.
- Strong organizational skills and exceptional attention to detail.
- Growth mindset and passion for continuous improvement.
- Comfort using metrics and performance data to make decisions.
- Excellent communication and interpersonal skills.
- Ability to lead by example in a fast-paced, team-oriented environment.
- Comfort working weekends for community events and trade shows.
- Willingness to travel throughout Southern West Michigan.
- Valid driver's license.
Responsibilities
- Lead, coach, and develop approximately 25 Marketing Representatives, with continued team growth expected.
- Recruit, onboard, train, and mentor new team members.
- Conduct regular one-on-one coaching sessions and performance reviews.
- Foster accountability, teamwork, continuous learning, and healthy competition.
- Motivate team members to meet and exceed individual and team goals.
- Identify future leaders and develop internal talent.
- Oversee operations at retail partner locations and community events.
- Ensure booths, kiosks, and displays represent the All-Weather Seal brand professionally.
- Manage staffing schedules for retail locations and weekend events.
- Coordinate event logistics, setup, breakdown, inventory, and promotional materials.
- Maintain operational excellence and create engaging customer experiences.
- Own team performance and key marketing KPIs.
- Monitor lead generation, appointment quality, productivity, and conversion metrics.
- Analyze performance data to identify trends and coaching opportunities.
- Implement strategies to improve efficiency, lead quality, and team results.
- Ensure accurate CRM reporting and operational documentation.
- Drive continuous improvement in a high-performance environment.
Benefits
- Competitive base salary plus performance bonuses; annual income stated as $50,000–$75,000.
- Company vehicle.
- Gas card.
- Health, dental, and vision insurance.
- 401(k) with company match.
- Paid time off.
- Paid training.
- Tuition reimbursement.
- Leadership development programs.
- Clear advancement opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
