Marketing Manager
About The Position
The Marketing Manager supports the North American marketing team, with a focus on downstream marketing activities. The role executes media and advertising across print, advertorial, and digital channels; implements marketing plans for dealer partners in alignment with regional and national objectives; and delivers targeted initiatives to increase visibility and generate leads for special markets. The position supports sales through weekly marketing updates and by maintaining and distributing current sales materials. It also helps execute tradeshows, sales meetings, and educational events, including logistics, and maintains global digital asset management and sales enablement platforms. Additional duties include managing approval processes for customer-facing materials, supporting webinars, overseeing third-party contracts, and directly leading at least two people. Up to 20% overnight travel may be required.
Requirements
- At least 5 years of relevant experience.
- Exceptional verbal and written communication skills.
- Interpersonal skills, attention to detail, and organizational capabilities.
- Ability to interpret business-related documents and effectively convey information to various stakeholders.
- Experience managing two or more people in a direct leadership role.
Nice To Haves
- Bachelor’s degree in marketing, communications, or business.
- Familiarity with the dental industry, marketing and events, and B2B sales.
- Proficiency in Microsoft Office Suite.
- Understanding of Microsoft Dynamics, HubSpot, and Showpad.
Responsibilities
- Disseminate marketing content across print, advertorial, and digital channels.
- Implement strategic marketing plans for dealer partners in alignment with regional and national marketing objectives.
- Execute targeted marketing initiatives for the special markets segment to increase visibility and generate leads.
- Provide weekly marketing updates to the sales team.
- Maintain an up-to-date inventory of sales materials and ensure resources are current and effectively distributed.
- Support the execution and logistics of tradeshows, sales meetings, and educational events.
- Ensure global digital asset management and sales enablement platforms are accurate, updated, and operational.
- Manage approval processes for customer-facing materials.
- Support webinar execution and oversee third-party contracts.
- Directly manage two or more people.
Benefits
- Medical, dental, and vision benefits.
- 401(k) match.
- Annual performance bonus may be included.
- Other applicable compensation plans may be included.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
