Marketing Manager

Hoxton Circle • Northridge, CA

10d

About The Position

A growing, multi-brand apparel and lifestyle company is building its brand marketing function and seeks a hands-on leader to establish it. The Marketing Manager will define how each brand looks and sounds and bring those brands to market, with creative authority across the portfolio. The role reports directly to the CEO, with a dotted line to the President.

The position is responsible for creating brand books and messaging for every brand, naming collections, directing packaging, and managing the seasonal campaign calendar across all lines. The manager will lead social and influencer strategy; manage agencies and creative freelancers; collaborate with the ecommerce team on email, SMS, and website content; develop marketing programs with retail partners; and own the annual marketing budget.

Requirements

• 8 to 12+ years of experience in brand marketing, including brand building and campaign execution.
• Experience owning brand books, visual identity, and packaging direction.
• A record of running seasonal campaigns from brief through production to channel execution.
• Hands-on social and influencer experience, including Instagram, TikTok, and Pinterest.
• Strong copywriting skills and visual judgment to direct agencies and photographers.
• Comfort with budgets, performance data, and reporting on return across channels.

Nice To Haves

• Background in intimate apparel, loungewear, athleisure, or lifestyle apparel is strongly preferred.
• Experience across more than one retail channel is a plus.

Responsibilities

• Define the look and voice of each brand and bring the brands to market.
• Build brand books and messaging for every brand.
• Name collections and direct packaging.
• Run the seasonal campaign calendar across all lines.
• Lead social and influencer strategy.
• Manage agencies and creative freelancers.
• Work with the ecommerce team on email, SMS, and site content.
• Build marketing programs with retail partners.
• Own the annual marketing budget.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed