Marketing Manager

Fidia Pharma • New Jersey, NJ

8d

About The Position

Fidia is an Italian multinational pharmaceutical company founded in 1946, with research and development, manufacturing, marketing, and sales capabilities. Its portfolio is mainly based on Hyaluronic Acid and spans therapeutic areas including Joint Care, Eye Care, Skin Care, Specialty Care, and Health & Wellness Care. Headquartered in Abano Terme, Italy, Fidia reaches customers in more than 120 countries through partners, distributors, and wholly owned subsidiaries.

The Marketing Manager develops and executes comprehensive traditional, in-person, omnichannel, and digital marketing strategies. The role helps shape brand image; creates targeted campaigns for healthcare providers (HCPs) and consumers; builds customer and influencer relationships; and ensures ethical, compliant product promotion. The manager leads the marketing team and collaborates with Sales, Managed Markets, Medical, and other functions to support growth of the Fidia portfolio.

The role also oversees brand planning and promotional materials, agency and partner performance, digital education and awareness campaigns, market opportunities, compliance, cross-functional communication, marketing metrics, departmental budgeting, and the coaching and development of direct reports.

Requirements

• Bachelor’s degree in Science or a BA is required.
• At least 10 years of progressive marketing experience.
• At least 2 years of experience in the medical device, surgical, or pharmaceutical industry.
• Experience working on multiple brands.
• Experience managing a marketing team.
• Experience developing go-to-market strategies for new products.
• Experience with new product planning and launches.
• Experience with market analysis to inform strategic decisions and actionable recommendations.
• Ability to communicate with sales teams.
• Experience with HCP and direct-to-consumer strategy.

Nice To Haves

• MBA or advanced degree preferred.

Responsibilities

• Lead and direct the development and execution of brand marketing strategies.
• Lead and participate in creating and implementing annual strategic and tactical brand plans, including success metrics and budget requirements.
• Create, develop, and implement HCP promotional materials for the field sales team.
• Manage advertising agencies and oversee key partners by establishing success metrics and conducting periodic formal assessments.
• Develop and execute marketing materials and campaigns through appropriate channels to reach customers.
• Develop and execute digital media strategies to educate HCPs and patients or caregivers about company products and therapeutic areas.
• Identify opportunities to increase market share in target markets.
• Ensure promotional materials, activities, communications, and programs comply with Medical, Legal, Regulatory, and Corporate guidelines.
• Establish, oversee, and monitor administrative policies and procedures.
• Ensure collaborative and compliant communication between marketing and cross-functional teams, including Medical Affairs, Sales, Regulatory Affairs, and Operations.
• Work with the Analytics team to establish, track, and exceed marketing program KPIs.
• Plan and manage the departmental budget effectively and efficiently.
• Manage, coach, and mentor direct reports.
• Collaborate with business partners in Sales, Market Access, Medical Affairs, Regulatory, and Commercial Operations.
• Use customer insights and competitive intelligence to inform marketing strategy.

Benefits

• Unlimited access to training and coaching programs aligned with market best practices.
• Professional development opportunities, including participation in internal job posting processes.
• Pension fund with company integration.
• Health fund.
• Merit review and referral programs.
• Company canteen.
• Staff discounts.
• Access to a flu vaccination campaign.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior