Marketing Manager

Brown‑Forman Corporation • Dallas, TX

26d

About The Position

Lead the development and execution of marketing strategies for Brown-Forman’s Frontier Cluster (TX, MN, IA, NE, SD, and ND), with a focus on building brand equity, driving revenue growth, and engaging consumers across Texas. Partner with the General Manager, Regional Marketing Director, Insights, Finance, Commercial, and Distributor teams to deliver marketing initiatives aligned with business objectives and consumer needs across channels. Success is measured by delivering impactful brand-building plans that drive sales, increase market share, and strengthen brand equity throughout the Texas market.

The role includes developing and executing portfolio, brand, regional, and cluster plans; applying market and consumer insights; managing activations and marketing investments; building relationships with media, influencers, agencies, and external partners; developing teams and marketing capabilities; and managing budgets and resources to deliver portfolio and brand performance objectives across the cluster.

Requirements

• At least 6 years of progressive marketing experience in the beverage alcohol or consumer packaged goods (CPG) industry.
• Ability to develop and execute strategic marketing plans using consumer, market, and competitive insights to drive business growth.
• Experience building cross-functional relationships and strategic partnerships across field teams, distributors, agencies, brand teams, and senior leaders.
• Strong communication, presentation, storytelling, coaching, and influencing skills, including the ability to challenge and align stakeholders around shared objectives.
• Ability to lead, develop, and motivate high-performing teams and drive collaboration in a multicultural environment.
• Strong business and financial acumen, including budget management, resource allocation, performance analysis, and sound business decision-making.
• Ability to manage multiple priorities and complex projects in a fast-paced environment, meet deadlines, and drive cross-functional alignment and results.
• Self-starter with initiative, independent judgment, accountability, and a strong focus on results.
• Strong organizational skills and ability to adapt to a dynamic, rapidly changing environment.
• Proficiency in Microsoft Office applications.
• Willingness to travel up to 25%.

Responsibilities

• Partner with the General Manager and Regional Marketing Director to deliver portfolio, brand, regional, and cluster strategic priorities.
• Use market and consumer insights to identify growth opportunities, uncover trends, and inform business decisions.
• Lead the development, prioritization, localization, execution, and evaluation of brand and commercial plans, aligned with national strategy and implemented through local sales, distributor, and agency partners.
• Manage and assess marketing activations to promote planning consistency and optimize marketing funds and distributor-based investments.
• Build and maintain relationships with media outlets, influencers, agencies, and external partners to enhance brand awareness and affinity and deliver high-quality, cost-effective programs.
• Develop, lead, and inspire high-performing teams while strengthening marketing capabilities.
• Represent the brand to the field and communicate field perspectives back to the brand to support alignment.
• Gather and share consumer, market, and competitive intelligence to shape and refine brand strategy.
• Manage budgets and allocate resources effectively to maximize business impact.
• Deliver portfolio and brand performance objectives across the cluster and drive sustainable business results.

Benefits

• Equitable pay structures tied to individual and company performance.
• A range of premium benefits designed to reflect company values and meet the needs of a diverse workforce.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed