Marketing Manager

AstraZeneca•Wilmington, DE

11d

About The Position

The Marketing Manager supports the development and execution of integrated brand strategies and marketing initiatives to advance brand growth in the chronic obstructive pulmonary disease (COPD) and asthma market. The role translates customer, patient, market, and business insights into compelling, compliant omnichannel experiences for healthcare professionals and eligible patients. It partners with Sales, Medical, Regulatory, Market Access, Commercial Operations, Analytics, and agency partners to deliver high-quality brand programs aligned with business priorities and company policies. The position is based in Wilmington; relocation support is not available.

Requirements

Bachelor's degree in Marketing, Business, Life Sciences, Communications, or a related field.
Relevant experience in pharmaceutical, biotechnology, healthcare, consumer health, or another highly regulated industry.
Experience developing and executing marketing programs, preferably in a specialty or primary-care pharmaceutical environment.
Ability to manage multiple projects, priorities, stakeholders, and deadlines.
Experience working with cross-functional teams and external agency partners.
Strong written, verbal, analytical, and presentation skills.
Ability to interpret market data, customer insights, and business performance information.
Ability to work in a regulated environment and apply sound judgment to promotional and business decisions.

Nice To Haves

Experience in respiratory medicine, COPD, asthma, or a related therapeutic area.
Experience supporting an in-line or growth brand.
Familiarity with omnichannel marketing, customer segmentation, digital marketing, and marketing analytics.
Experience participating in promotional review or other formal content approval processes.
Experience supporting sales force deployment, field communications, or customer-facing materials.

Responsibilities

Support development and execution of the annual brand plan, including strategic priorities, customer objectives, key initiatives, and performance measures.
Lead development, implementation, and optimization of marketing campaigns and promotional materials across personal promotion, digital, email, websites, social media, congresses, and other approved channels.
Use market research, customer feedback, performance analytics, and competitive intelligence to identify opportunities and inform brand decisions.
Collaborate with Sales, Medical, Regulatory, Legal, Market Access, Commercial Analytics, Finance, and other partners to support coordinated and compliant execution.
Direct external agency partners by briefing, reviewing, prioritizing, and approving work while maintaining quality, timing, and budget standards.
Support development of customer-focused resources and tools that help field teams communicate the approved brand value proposition.
Contribute to customer journey planning, content strategy, channel optimization, and campaign performance measurement.
Manage assigned budgets, project plans, and deliverables to support timely and efficient execution.
Monitor key performance indicators and translate results into recommendations for optimization and future planning.
Ensure activities and materials comply with applicable laws, regulations, company policies, promotional review requirements, and approved product labeling.