Marketing Manager

NinjaTech AI•Mountain View, CA

21d

About The Position

NinjaTech AI is hiring its first marketing employee to build and own the marketing function from the ground up. The Marketing Manager will lead both strategy and hands-on execution, defining the company’s narrative, running marketing channels, and connecting product, sales, and the market. The role reports directly to the CEO and works closely with sales and engineering leads. As the company grows, the Marketing Manager will help determine future marketing hires and team structure. The role spans positioning and brand, product marketing and launches, paid acquisition, SEO, lifecycle marketing, content and thought leadership, public relations, social media and community, website optimization, sales enablement, events, partnerships, analytics, and marketing operations. The successful candidate will translate technical product capabilities into compelling messaging for enterprise buyers, develop and execute campaigns, and measure their effect on qualified pipeline and revenue.

Requirements

At least 5 years of marketing experience, including meaningful experience as a generalist or early/founding marketer at a startup; must have personally executed marketing work.
B2B and enterprise marketing experience, ideally in SaaS, developer tools, infrastructure, or AI.
Strong writing ability and skill in translating complex technical concepts into clear, compelling messaging.
Hands-on, full-stack marketing experience across paid campaigns, content, PR, social media, and website optimization.
Ability to work independently and effectively amid ambiguity, without an established playbook or team.
Data-driven approach, including measuring performance and making evidence-based decisions.
Technical curiosity and ability to learn about agentic AI, integrations, deployment models, and enterprise security.
High ownership, initiative, and ability to deliver without waiting for permission.
Strong collaboration skills and ability to build trust with founders, engineers, and sales.

Nice To Haves

Experience marketing to enterprise IT, security, or AI buyers.
Prior experience as a first or founding marketing hire.
Familiarity with the agentic AI and LLM landscape and its key players.
Experience with ABM programs and enterprise demand generation.
Design skills in Figma or Canva, or experience managing designers.
Experience working in a two-continent or distributed team.

Responsibilities

Refine the company narrative, ideal customer profile, buyer personas, and category positioning; maintain consistent messaging across marketing and sales materials.
Develop core messaging architecture and brand guidelines, including voice, tone, visual identity, and editorial standards; manage brand reputation and crisis communications.
Lead go-to-market strategy for product launches and feature releases, and create launch briefs, FAQs, internal announcements, enablement documents, and website pages.
Manage paid acquisition across Google Ads and other paid channels, including budgets, bids, creative, and optimization for qualified pipeline.
Build and optimize landing pages and conversion paths; own technical, on-page, and content-led SEO.
Run email and lifecycle marketing, including nurture sequences, newsletters, and lead scoring.
Create and manage content across the funnel, including blog posts, whitepapers, case studies, ebooks, one-pagers, and technical explainers; turn founders’ and engineers’ expertise into thought leadership and maintain an editorial calendar.
Own PR strategy and media relations, including press releases, media pitches, bylined articles, analyst briefings, awards, press inquiries, executive interviews, and speaking engagements.
Manage social channels, executive social presence, community engagement, and online reputation.
Optimize website conversion through ongoing testing of landing pages, messaging, calls to action, and user journeys; coordinate website work with design and engineering.
Manage the marketing technology stack, including the CMS, analytics, marketing automation, CRM integration, and attribution.
Create sales collateral such as pitch decks, one-pagers, case studies, ROI models, and competitive battlecards; partner with sales on sales plays and messaging, ABM, security reviews, RFPs, and procurement materials.
Plan and manage conference, trade show, webinar, roundtable, and executive dinner activity, including logistics, budgets, follow-up pipeline, and speaking opportunities for the CEO.
Identify and execute co-marketing opportunities with technology, integration, and channel partners; manage joint campaigns, webinars, content, and partner enablement materials.
Define and report marketing KPIs; own analytics and attribution, manage the marketing budget and spend allocation, and build repeatable processes for scaling the function.