Marketing Manager

ALLEY THEATRE•Houston, TX

26d•Onsite

About The Position

The Marketing Manager is a key leader within Alley Theatre’s Marketing Department, responsible for brand execution, creative direction, campaign implementation, and marketing operations in support of audience development and revenue goals. The role partners with the Director of Marketing to translate marketing strategies into cohesive, high-quality campaigns across owned and paid channels, leads and directs creative staff, maintains brand integrity, and ensures timely and effective execution of marketing initiatives. The Marketing Manager also collaborates with the Digital Manager and Public Relations & Communications Manager to align creative, digital, and communications work with departmental and organizational goals. The position oversees day-to-day integrated campaign execution for ticket sales, subscriptions, attendance, and earned revenue. It monitors sales and campaign performance, uses audience and historical data to inform campaign decisions, coordinates marketing materials and channels, and recommends tactical adjustments. The role provides day-to-day supervision of the Graphics team and manages campaign workflows, timelines, production schedules, and deliverables with internal partners and vendors. Alley Theatre is a nonprofit regional theatre founded in 1947. It presents work on two stages and through education and community engagement, and maintains a Resident Acting Company. The organization describes its focus as delivering excellent programming that inspires and enchants lives through theatre while creating a welcoming environment for all.

Requirements

Ability to work in a fast-paced, energized, and quickly changing environment.
Proactive problem-solving approach and strong decision-making skills.
Detail-oriented, with the ability to prioritize efficiently and multitask.
Ability to work independently and take initiative.
Ability to maintain confidential information.
Excellent verbal and written communication skills.
Positive attitude and good communication and interpersonal skills.
Ability to lift and move 25 pounds.
Comfort working in a fast-paced environment where directions and priorities can change rapidly.
Flexibility to work evenings, weekends, and holidays as needed.

Nice To Haves

College degree preferred.

Responsibilities

Manage day-to-day execution of integrated marketing campaigns supporting ticket sales, subscriptions, attendance, and earned-revenue goals.
Partner with the Director of Marketing to turn revenue goals, audience strategies, and campaign priorities into actionable marketing plans and tactics.
Monitor ticket sales, revenue, capacity, and campaign performance throughout sales cycles; identify trends and recommend tactical adjustments.
Support strategies for single-ticket sales, subscriptions, group sales, special events, and other earned-revenue initiatives while protecting ticket value and revenue goals.
Use sales trends, audience behavior, historical performance, and campaign results to inform campaign timing, messaging, offers, targeting, and creative approaches.
Identify productions, performances, and audience segments that need additional marketing support and recommend sales-driving tactics with the Director of Marketing and Digital Manager.
Assist with producing marketing materials across print and digital channels, ensuring they support campaign objectives, audience strategies, and revenue goals.
Support Alley Theatre brand standards and ensure visual consistency, quality, and effectiveness across marketing and patron-facing materials.
Provide day-to-day supervision and direction to the Graphics team, including project assignments, workflow management, feedback, and professional development.
Review creative materials for accuracy, effectiveness, and brand alignment before final approval by the Director of Marketing.
Manage campaign timelines, workflows, production schedules, and creative deliverables with the Marketing Assistant, Graphics team, Digital Manager, vendors, and internal partners.
Collaborate with the Digital Manager to align digital advertising, email, website, and social media efforts with campaign strategies, audience targets, and sales goals.
Coordinate marketing across email, digital advertising, social media, direct mail, print, outdoor, and other channels to create cohesive campaigns.
Participate in regular sales and campaign performance reviews and recommend optimizations supporting audience acquisition, retention, re-engagement, and repeat attendance.
Update job descriptions and participate in hiring and training team members.
Motivate and coach employees, improve performance, and provide feedback and training opportunities.
Organize and oversee departmental staff schedules and work.
Conduct or assist with timely, constructive performance evaluations.
Ensure staff members follow company policies and procedures.