Marketing Manager

Rapids Water Park•Riviera Beach, FL

26d

About The Position

Rapids, South Florida’s largest waterpark, is seeking a Marketing Manager to lead consumer marketing, brand activation, and initiatives that drive attendance. The role oversees marketing, consumer products, promotions, and partnerships, developing and executing strategies to strengthen the Rapids brand, grow attendance, and enhance guest loyalty. The Marketing Manager guides ticket and season pass strategy, brand content, e-commerce, and guest-facing initiatives while supporting an exceptional guest experience across all touchpoints. The position manages integrated campaigns, annual promotional calendars, consumer events, digital and media strategy, performance reporting, and marketing partnerships. It works with internal park teams and external partners to deliver initiatives within established timelines and budgets, and leads reputation management, community relationships, and media engagement. The role requires independence, accountability, initiative, attention to detail, proactive planning, and adaptability in a fast-paced, seasonal entertainment environment.

Requirements

Bachelor’s degree in Communications, Marketing, or a related field.
Three to five years of marketing and/or communications experience in the theme park, entertainment, or hospitality industry.
Proficiency in Adobe Creative Cloud products, such as Illustrator, Premiere Pro, and Photoshop.
Ability to independently manage integrated marketing campaigns, oversee creative production, analyze performance data, and deliver high-quality work within established timelines.
Strong written and oral communication skills for external audiences and internal customers, from park employees to senior corporate management.
Experience with Microsoft Word, Excel, and PowerPoint and other business-related software.
Ability to plan and develop content through social media platforms such as Instagram, Facebook, and TikTok.
Experience developing content using email, CRM, and social media management platforms.
Ability to interpret marketing performance metrics, evaluate campaign effectiveness, and recommend improvements.
Ability to manage multiple projects and accounts across multiple locations within expense parameters and meet project deadlines.
Commitment to maintaining the integrity and confidentiality of park, division, and department information as requested by the company.
Valid driver’s license.
Availability to work a flexible schedule, including evenings, weekends, and holidays.
At least 18 years of age.
Must pass criminal, drug, alcohol, and Social Security background checks.

Responsibilities

Develop and execute marketing strategies to drive ticket sales, season pass growth, consumer events, and promotional revenue.
Plan and manage in-park special events, including concept development, budgeting, and implementation.
Oversee earned and owned media strategy, including email, website, social media, digital content execution, and development of a digital content library.
Develop and execute integrated marketing campaigns and annual promotional calendars; oversee creative development, agency coordination, implementation, and performance evaluation.
Monitor and analyze attendance, ticket and season pass sales, campaign effectiveness, and digital marketing performance; maintain recurring reports and identify opportunities to improve results.
Manage multiple marketing initiatives, coordinating internal departments and external partners while maintaining timelines, budgets, standardized processes, and quality execution.
Partner with in-park operating teams to develop in-park opportunities and support overall park strategy.
Lead property reputation management, coordinating guest feedback, digital communication, and operating departments to improve the guest experience.
Serve as park spokesperson and liaison with media contacts.
Establish and maintain relationships and partnerships with local community and philanthropic groups.
Take ownership of initiatives from planning through execution, evaluation, and reporting; meet deadlines and departmental standards.
Communicate project progress, priorities, and potential challenges to leadership, internal stakeholders, and external partners.
Use performance data, market insights, and guest feedback to identify opportunities and recommend improvements.