Marketing Manager

Smiths Group • Springfield, MA

6d

About The Position

The Marketing Manager supports the planning, execution, and measurement of marketing initiatives for the Industrial Hose Business Group. The role coordinates product marketing activities; develops and supports go-to-market strategies; manages digital and print marketing content; supports trade shows and customer events; and drives lead-generation and brand-awareness initiatives. The position works with Product Management, Sales, Engineering, Customer Service, and Business Leadership to identify market opportunities, position products, and execute marketing strategies that support revenue growth and market expansion.

The role also supports market development and product launches, marketing communications, product marketing, trade shows and events, digital marketing and demand generation, sales enablement, and administrative and project coordination. It is suited to an organized, detail-oriented, commercially minded marketer who can manage multiple projects in a fast-paced manufacturing environment.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3–5 years of experience in marketing, product marketing, communications, or project coordination.
• Strong understanding of marketing principles, product positioning, and go-to-market planning.
• Excellent communication, analytical, and project management skills.

Nice To Haves

• Experience in manufacturing, industrial products, engineered products, fluid handling, or B2B marketing.

Responsibilities

• Support the development and execution of go-to-market strategies for new product launches, product line extensions, and strategic growth initiatives.
• Work with Product Management, Sales, Engineering, and Business Leadership to identify target markets, customer segments, value propositions, and channel strategies.
• Help evaluate market opportunities, customer needs, industry trends, and competitive positioning.
• Develop product messaging and marketing campaigns that communicate product differentiation and customer value.
• Coordinate cross-functional activities for product launches and commercialization.
• Track go-to-market effectiveness and recommend improvements to market penetration and customer engagement.
• Support strategic marketing plans aligned with business goals and growth objectives.
• Coordinate the development and distribution of brochures, catalogs, datasheets, presentations, videos, email campaigns, and digital content.
• Ensure marketing collateral is accurate and aligned with branding standards; develop technical and customer-focused content.
• Assist in managing websites and digital platforms.
• Maintain product information, specifications, images, and marketing assets; coordinate updates to technical documentation and literature.
• Conduct market research and competitive analysis.
• Coordinate logistics for trade shows, conferences, customer events, and distributor meetings; manage vendors, timelines, promotional materials, and budgets.
• Support pre-event marketing and post-event follow-up.
• Support email marketing, social media, content marketing, and lead-generation initiatives.
• Monitor website analytics and campaign performance, and prepare reports and improvement recommendations.
• Develop customer-facing content and sales tools, support distributor marketing programs, and maintain marketing resource libraries.
• Manage multiple projects and deadlines; coordinate with agencies, designers, printers, and vendors.
• Assist with budgets, purchase orders, reporting, and metrics.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level