Marketing Manager

Voyageur Outward Bound School•St Paul, MN

25d•Hybrid

About The Position

The Marketing Manager serves as project manager, strategist, and convener for Voyageur Outward Bound’s marketing efforts. The role supports an integrated marketing strategy to build brand awareness and presence, enrollment, fundraising, and organizational growth. Reporting to the Director of Marketing & Development, the Marketing Manager is responsible for communicating, creating, and executing marketing strategy, campaigns, brand management, digital communications, and performance analytics, in partnership with admissions, program partnership, development, and Outward Bound USA. This new position supports development and execution of an annual marketing strategy, builds integrated campaigns to drive enrollment and fundraising, refines brand architecture and messaging, improves marketing analytics and reporting, and builds scalable systems for managing marketing assets. The role has part-time support and contractors as direct reports and works with a marketing agency partner. The position is hybrid, with the opportunity to work remotely two days per week. The office is in St. Paul, Minnesota. Work is primarily in an office environment, with occasional travel or event participation. The role requires operating standard office equipment and may involve noisy events or working in close proximity to others. Physical requirements include prolonged standing, sitting, kneeling, and computer, telephone, and keyboard use; occasional lifting or carrying up to 15 pounds; effective communication; and sufficient visual acuity to operate a computer and assess and design content. Reasonable accommodations may be made to enable people with disabilities to perform the essential functions. This is a full-time, salaried, exempt position with an annual salary range of $68,000–$78,000. A candidate with the minimum experience may expect an offer in the lower half of the range. Benefits include employer-sponsored health insurance, dental and vision plans, short- and long-term disability, a 403(b) retirement plan with a 2% match, and paid vacation, sick time, and holidays.

Requirements

Demonstrated experience developing and executing integrated marketing campaigns.
Experience managing multiple projects simultaneously.
Ability to create and edit engaging content aligned with business objectives and target audiences.
Project management ability to scope, service, and complete projects on time.
Graphic design and digital communication skills to produce visually compelling, user-friendly messaging and campaigns.
Experience with Canva, Adobe Suite, Constant Contact, and social media platforms.
CRM database management skills and proficiency with Microsoft or Google Suite.
Ability to track goals and support organizational effectiveness.
Ability to use AI to enhance and optimize content while maintaining accuracy and brand integrity.
Ability to collaborate with internal and external stakeholders and align marketing investments with organizational priorities.
Ability to extract and refine value propositions into compelling content, presentations, and campaigns.

Nice To Haves

Digital design, art, or creative background.
Demonstrated interest in community engagement and mission-driven marketing.

Responsibilities

Collaborate with the Director of Marketing & Development to build and execute the annual marketing strategy supporting brand, partnership, enrollment, and fundraising goals.
Manage vendor contracts and projects, including the agency partnership, in collaboration with the Director of Marketing & Development.
Lead integrated marketing campaigns from concept through evaluation and use data and analytics to improve results.
Steward the VOBS brand and ensure consistent messaging across organizational communications.
Use AI and emerging technologies to improve efficiency, content quality, and audience engagement.
Interface with Outward Bound USA to support brand agendas and alignment.
Manage and execute the VOBS social media calendar in collaboration with the Director of Marketing & Development.
Manage vendor projects such as video production and impact reports.
Monitor trends and recommend approaches to increase engagement and audience reach.
Support sales, admissions, and other organizational needs with social media content.
Track and report on social media engagement and impact.
Manage, develop, and maintain marketing collateral, including impact stories, photos, videos, and testimonials, aligned with sales, fundraising, and organizational value propositions.
Identify marketing asset gaps and opportunities and lead ongoing content development with sales, fundraising, and admissions teams.
Distribute marketing assets across departments to support outreach, engagement, and brand consistency.
Manage communications platforms, contact databases, and website updates in partnership with sales and development teams.
Represent VOBS marketing priorities and needs in national coordination meetings with Outward Bound USA.
Participate in Emergency Response Plan training and fulfill assigned roles.
Report safety concerns to HR or the Director of Programs & Safety.
During a rare Emergency Response Plan activation, work extended hours and potentially in difficult or uncomfortable environments, as required.