Marketing Manager

American Home Contractors•Fulton, MD

21d•$70,000 - $80,000•Onsite

About The Position

American Home Contractors, part of Infinity Home Services, is seeking a hands-on Marketing Manager to lead the brand’s marketing end to end. This individual-contributor role owns the marketing funnel, from lead generation and paid media through organic social, reputation management, customer loyalty, and local content. The manager works across Sales, Customer Service, Operations, and brand leadership to generate new customer opportunities, strengthen engagement and retention, increase referrals, and turn awareness into revenue. The role manages marketing across digital, traditional, community, and on-location channels. It includes direct responsibility for paid lead-generation campaigns and advertising budgets; event and sponsorship development; customer email and SMS campaigns; social media and community management; Google Business Profiles; reviews and online reputation; and local photo and video content captured in the field. The manager monitors performance, makes timely optimizations, and translates results into recommendations for brand leadership. Regular travel within the region is required to maintain relationships, conduct brand reviews, support events, and capture content. The company describes itself as a growing home-services organization focused on roofing, windows, and siding, with a portfolio of local brands. It offers training on its AI tools and expects curiosity, sound judgment, and ownership of work. Compensation is up to $80,000, with an opportunity for a performance-based annual bonus.

Requirements

At least 5 years of experience in a marketing, advertising, or lead-generation role.
Hands-on experience running paid lead-generation or advertising campaigns, including paid media or Local Services Ads, with direct budget responsibility and experience troubleshooting performance and adjusting campaigns mid-month.
Strong analytical skills, including the ability to retrieve data, identify trends, and translate findings into action.
Ability to manage multiple priorities across multiple brands without requiring daily direction.
Proficiency with Google Local Services Ads and Excel.
Experience managing social media and online reputation across multiple locations or brands simultaneously.
Ability to combine creative judgment with analytical discipline, including developing content calendars and interpreting performance dashboards.
Experience managing Google Business Profiles and reputation-management platforms.
Strong writing skills and ability to adapt tone and voice across distinct brand identities.
Strong communication and interpersonal skills and ability to collaborate across brand and regional teams.
Problem-solving skills and ability to make independent decisions.
Event-planning experience and interest in building an events program aligned with the brand.
Curiosity and an open mind toward AI and marketing technology; expertise is not required, and training will be provided.
Interest in representing the brand in the community and in the field.

Nice To Haves

Experience in home services, multi-location, or franchise marketing.

Responsibilities

Own Google Local Service Ads strategy and execution, including bids, budgets, spend pacing, lead-quality reviews, and real-time optimization.
Monitor lead flow and conversion-funnel performance, diagnose underperformance, and provide actionable recommendations to the Regional Marketing Manager and brand-level teams.
Execute qualified lead-generation initiatives across digital, traditional, customer-loyalty, referral, community, and on-location channels.
Manage brand advertising budgets, track expenditures, maintain financial accuracy, and recommend real-time budget pacing and allocation changes.
Build and lead local events and home shows from planning through logistics, vendor management, on-site coordination, and post-event reporting.
Evaluate sponsorship and partnership opportunities, manage partner relationships, coordinate branded activations, and assess return on investment.
Develop and execute email and SMS campaigns for past customers, referral audiences, repeat business, and cross-selling; analyze results and optimize performance.
Conduct marketing performance reviews and present performance insights and recommendations to brand leadership.
Plan, create, schedule, and manage organic social content across Facebook, Instagram, TikTok, YouTube, and other relevant platforms.
Develop and execute a user-generated content strategy; source and curate authentic customer and community content and build relationships with customers, local businesses, influencers, organizations, and partners.
Monitor and respond to social media and online comments, mentions, and messages, and build an engaged online community.
Manage Google Business Profiles, including listing accuracy, photos, posts, Q&A, service descriptions, performance optimization, and consistency across directories.
Manage online reputation efforts, monitor and respond to reviews, encourage customer reviews, track review volume and sentiment, and escalate recurring negative-feedback themes.
Create and maintain a local photo and video library, capturing job-site images, before-and-after projects, crew highlights, and customer content in collaboration with field teams and project managers.
Stay current on social platform trends, algorithm changes, emerging formats, and relevant marketing technology; use AI tools with curiosity and ownership of the work.
Travel within the region to maintain working relationships, conduct in-market brand reviews, support events and activations, and create content.
Perform other duties as assigned.