Manager, Marketing

ECU Health Medical Center • Nags Head, NC

7d • $79,664 - $116,116

About The Position

The Marketing Manager plans, develops, implements, and evaluates marketing, communications, public relations, and community engagement strategies that support the mission, vision, strategic priorities, and growth objectives of ECU Health community hospitals. Serving as the primary marketing advisor to hospital leadership, the manager collaborates with clinical, operational, physician, system, and community stakeholders to increase awareness of services, strengthen the organization’s brand, support patient acquisition and retention, promote physician recruitment, and enhance community engagement throughout the service area.

The role oversees local marketing campaigns, digital communications, media relations, and special events while maintaining alignment with brand standards and system marketing initiatives. It manages marketing budgets, vendor relationships, and marketing staff, and uses data and performance metrics to assess effectiveness and maximize return on investment.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, Healthcare Administration, or a related field.
• Three to five years of progressively responsible experience in marketing, communications, public relations, healthcare marketing, or a related field.
• Experience managing marketing campaigns, budgets, vendors, and multiple concurrent projects.
• Experience working with digital communications and social media platforms.
• Knowledge of healthcare marketing, communications, and public relations principles.
• Strong project management and organizational skills.
• Excellent verbal, written, presentation, and interpersonal communication skills.
• Ability to establish collaborative relationships with leaders, physicians, staff, vendors, and community stakeholders.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.
• Proficiency with Microsoft Office applications and digital marketing platforms.
• Experience analyzing marketing performance data and making evidence-based recommendations.
• Strong problem-solving, decision-making, and critical thinking skills.
• Ability to work independently while fostering teamwork and collaboration.
• Commitment to exceptional customer service and community engagement.

Nice To Haves

• Healthcare marketing experience.
• Supervisory or team leadership experience.
• Healthcare system, hospital, medical group, or physician practice marketing experience.
• Experience with digital advertising, social media management, and website content management.
• Public relations and media relations experience.
• Event planning and community engagement experience.
• Experience working within a matrixed healthcare organization.

Responsibilities

• Plan, develop, implement, and evaluate marketing, communications, public relations, and community engagement strategies.
• Serve as the primary marketing advisor to hospital leadership.
• Collaborate with clinical, operational, physician, system, and community stakeholders to increase service awareness, support patient acquisition and retention, promote physician recruitment, and enhance community engagement.
• Oversee local marketing campaigns, digital communications, media relations, and special events.
• Maintain alignment with brand standards and system marketing initiatives.
• Manage marketing budgets, vendor relationships, and marketing staff.
• Use data and performance metrics to evaluate effectiveness and maximize return on investment.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager