Marketing Manager

Cushman & Wakefield•Dallas, TX

20d

About The Position

The Marketing Manager leads a team of Marketing Specialists and Senior Marketing Specialists responsible for developing and executing strategic property marketing programs for Brokerage Teams and Investor Clients. In partnership with Property Marketing COE leadership and cross-functional marketing partners, the role provides day-to-day leadership, coaching, workload management, and strategic guidance to ensure timely, consistent, high-quality marketing solutions. The position combines people leadership with senior marketing advising, helping the team translate business objectives into thoughtful marketing strategies while building relationships with brokerage professionals, clients, and internal partners. The Marketing Manager also drives operational excellence, accountability, process adoption, and continuous improvement across the Property Marketing COE. The role oversees team development, marketing strategy and client service, workflow and resource management, and collaboration with design, content, web/video, digital marketing, and other teams.

Requirements

Bachelor's degree.
5–8 years of senior-level marketing experience.
Strong understanding of integrated marketing strategy, including branding, print and digital marketing, email marketing, websites, presentations, advertising, and other property marketing channels.
Strong people leadership skills and demonstrated ability to coach, develop, motivate, and hold team members accountable.
Ability to manage both high-performing employees and employees who need additional coaching, direction, or performance management.
Strong business acumen and ability to translate brokerage and client objectives into effective marketing strategies.
Excellent project management, organizational, and prioritization skills, including the ability to oversee multiple projects and team workloads simultaneously.
Strong interpersonal and communication skills and confidence working with senior brokerage professionals, clients, leadership, and cross-functional partners.
Ability to navigate challenging conversations, manage expectations, solve problems, and provide clear recommendations.
Strong attention to detail and ability to think strategically while understanding broader business objectives.
Self-motivated and proactive, with the ability to take initiative, make sound decisions, and work effectively in a collaborative team environment.
Demonstrated commitment to operational excellence, continuous improvement, and developing high-performing teams.

Nice To Haves

Previous experience managing, mentoring, or leading marketing professionals.
Commercial real estate marketing experience.
Experience working in a fast-paced, client-facing, professional services, agency, or sales-driven environment.
Experience with project management platforms and marketing technology.

Responsibilities

Lead and manage approximately 5–8 Marketing Specialists and Senior Marketing Specialists, providing day-to-day leadership, coaching, mentorship, and performance management.
Establish clear expectations and accountability while fostering collaboration, professional growth, and high performance.
Coach team members based on their strengths, development needs, and career goals; provide feedback, stretch opportunities, and support performance reviews.
Conduct regular one-on-ones, support onboarding and training, and address performance or behavioral concerns when necessary.
Reinforce Property Marketing COE processes, tools, standards, and best practices, and develop the team's marketing, strategic thinking, project management, client service, and communication skills.
Advise Marketing Specialists, Brokerage Teams, and stakeholders on property marketing strategy aligned with client objectives, target audiences, positioning, and business goals.
Guide the translation of complex property information, market dynamics, and brokerage objectives into clear marketing strategies and campaigns.
Provide strategic oversight for high-profile, complex, or sensitive assignments and support client and brokerage conversations when appropriate.
Build relationships with Brokerage Teams and stakeholders, improve service and partnerships, and coach team members on managing expectations and difficult conversations.
Ensure marketing recommendations and deliverables meet quality standards and reinforce Cushman & Wakefield's brand and market position.
Partner with National Property Marketing COE leadership to develop, implement, and improve best practices and a scalable marketing model.
Oversee team workload and resource allocation according to project complexity, deadlines, capacity, and team members' strengths.
Monitor project activity, deadlines, workload, and risks; communicate team capacity, performance, challenges, and resource needs to leadership.
Ensure consistent use of workflows, project management practices, service-level expectations, and COE processes.
Use project management tools, reporting, and team data to assess workload, productivity, resource needs, and improvement opportunities.
Identify and address recurring workflow or service challenges and support adoption of new processes, tools, technologies, and marketing capabilities.
Collaborate with Graphic Design, Content, Web/Video, Digital Marketing, and other teams to deliver integrated property marketing solutions.
Ensure Marketing Specialists scope projects effectively, communicate objectives, direct creative partners, and manage projects through completion.
Resolve workflow, communication, or project challenges across Marketing and cross-functional teams.
Build relationships with colleagues in similar roles to encourage national collaboration, consistency, and sharing of best practices.
Participate in Property Marketing COE initiatives, training, process development, and strategic programs as needed.
Stay current on commercial real estate marketing trends, emerging technologies, digital marketing capabilities, and industry best practices, and share relevant knowledge with the team.