Marketing Manager

AccorCorpo • Key Biscayne, FL

20d

About The Position

The Marketing Manager will join the pre-opening team for The Cape Beach & Racket Club, a private members club in Key Biscayne, Miami, scheduled to open in Spring 2027. As a member of the leadership team, the role will bring the brand to life and establish its presence in the South Florida hospitality market. The manager will lead marketing initiatives spanning brand positioning, member acquisition, events, partnerships, content, social media, and local engagement. The position reports to the Managing Director and has a dotted-line relationship to corporate marketing leadership.

The role offers an opportunity to shape the club’s launch strategy, build awareness, and develop connections with guests, members, and the local community. The destination will include dining, pool and beach facilities, a nine-court racket club, a fitness and wellness centre, a kids club, and cafes.

Requirements

• At least 5 years of progressive marketing experience in hospitality, lifestyle, luxury, restaurants, private members clubs, hotels, nightlife, or related industries.
• Proven experience developing and executing integrated marketing campaigns that drive awareness, engagement, and revenue.
• Strong understanding of digital marketing, social media strategy, content development, and partnership marketing.
• Experience working with agencies, creative partners, and external vendors.
• Excellent project management skills and the ability to balance strategy and execution.
• Strong communication and relationship-building abilities.
• Creative thinking and a passion for luxury hospitality, culture, food and beverage, and experiential marketing.

Nice To Haves

• Previous pre-opening or new-concept launch experience is strongly preferred.
• Bachelor's degree in Marketing, Communications, Hospitality, Business, or a related field is preferred.

Responsibilities

• Develop and execute the property's pre-opening and ongoing marketing strategy.
• Build brand awareness and excitement ahead of launch through campaigns, partnerships, events, and community engagement initiatives.
• Collaborate with operational leaders on storytelling and activations that bring the guest and member experience to life.
• Oversee content creation across digital, social media, email marketing, and promotional channels.
• Manage relationships with external agencies, photographers, influencers, media partners, and creative vendors.
• Support the development and execution of member acquisition and retention initiatives.
• Drive local public relations opportunities and strategic brand partnerships.
• Monitor campaign performance and market trends to optimize marketing effectiveness and return on investment.
• Ensure brand consistency across touchpoints while maintaining the distinctive Paris Society identity.

Benefits

• Opportunity to build a career in a growing company.
• Opportunity to help define global brands and directly impact the member experience.
• Open, innovative culture that values creativity and collaboration.
• Opportunity to challenge conventions in a rewarding environment.
• Opportunities to progress and move between roles as part of a global family of brands.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed