Marketing Manager

Weee! Inc • Fremont, CA

21d • Onsite

About The Position

Weee! is hiring a Marketing Manager for the Colombian market. The role uses analytics and consumer research to guide category performance, pricing, product assortment, marketing campaigns, and long-term strategy. It works across Marketing, Operations, and Supply Chain to align product availability with demand and presents data-driven recommendations to executives. This role is onsite five days a week in Fremont, California.

Requirements

• Bachelor’s degree in Business Administration or a related field, or an employer-accepted suitable combination of education, training, or experience.
• At least 24 months of experience as a Brand Manager, Marketing Manager, or in a related position.
• Two years of professional experience in product assortment planning and category management.
• Two years of professional experience in pricing strategy and pricing analysis.
• Two years of professional experience in promotional planning and campaign execution.
• Two years of professional experience in go-to-market strategy development and execution.
• Two years of professional experience in consumer trends analysis and using data-driven insights.
• Two years of professional experience in vendor management and supplier coordination.
• Two years of professional experience collaborating across marketing, supply chain, and operations.

Responsibilities

• Analyze sales, market share, and penetration for the Colombian category and translate findings into business actions.
• Develop and refine go-to-market strategies to increase user acquisition and traffic during promotional periods.
• Conduct price elasticity studies and competitive benchmarking to develop pricing strategies.
• Use macroeconomic indicators, consumer trend reports, and historical internal data to create a rolling strategic roadmap.
• Research Colombian consumers’ purchasing habits and apply clustering and segmentation to develop personalized loyalty initiatives.
• Measure the return on investment of email, app-push, and social campaigns using attribution modeling, and refine content strategy and media spend.
• Use basket and gap analysis to curate product assortment, balancing cultural staples with emerging high-margin trends.
• Coordinate with Marketing, Operations, and Supply Chain to optimize inventory turnover and align product availability with forecasted demand.
• Present complex data in compelling narratives for executives and influence organizational strategy for the Colombian market.

Benefits

• Comprehensive health insurance, including medical, dental, and vision, with PPO/HMO packages.
• 401(k) with a 4% company match.
• Equity and bonus eligibility.
• Vacation, sick, and holiday time off.
• Monthly mobile stipend.
• Monthly Weee! Points credits.
• May be eligible for discretionary incentives.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level