Marketing Manager

National Association of Convenience Stores•Alexandria, VA

6d•$90,000 - $115,000•Onsite

About The Position

The Marketing Manager leads marketing strategy and campaign execution across critical areas of NACS, developing and executing plans for events, products, and services. The role translates distinct business and audience needs into clear, measurable omnichannel marketing strategies and moves between strategic planning and hands-on execution, including positioning, audience journeys, integrated campaigns, performance analysis, and ongoing optimization. The position owns marketing strategy, campaign results, and budgets across multiple campaigns. It develops go-to-market plans and roadmaps, establishes positioning and value propositions, briefs creative teams, coordinates with channel specialists, and uses customer, market, and behavioral insights to improve audience strategy and campaign outcomes. The Marketing Manager also presents strategies and results to stakeholders and senior leadership and explores practical applications for emerging marketing technologies and AI. This position reports to the Director of Marketing and is located at NACS Headquarters in Alexandria, Virginia. It is an in-office role with Work From Anywhere days and approximately 10% travel.

Requirements

Bachelor's degree in marketing, business, or a related field.
At least 3 years of experience executing successful product marketing campaigns.
Proven success executing lead-generation campaigns.
Deep understanding of market trends and lifecycles.
Understanding of emerging marketing technologies and strategies.
Ability to translate technical functionality into messaging that effectively conveys benefits to end users.
Metrics-driven and analytical, with creativity and the ability to prioritize, drive, and achieve results under time pressure.
Experience presenting strategies, results, and optimizations to key stakeholders.
Excellent written and verbal communication skills, including the ability to sell ideas through creative and innovative storytelling.
Experience with CRM, marketing automation, content, and project management tools.
Experience using AI and emerging marketing technologies, or demonstrated curiosity and willingness to learn them to enhance marketing strategy, execution, and productivity.
Strong project management and collaboration skills, including working effectively with internal stakeholders in a fast-paced team environment.
Proficiency with Microsoft Office, including Word, Excel, PowerPoint, and Outlook.
Experience developing creative briefs and partnering effectively with designers, content teams, and channel specialists.

Nice To Haves

A master's degree in a relevant field.
Experience managing multiple business lines, audiences, or campaign portfolios simultaneously.
Experience with HubSpot, Miro, and Monday.com.

Responsibilities

Lead membership marketing strategy and campaign execution across events, products, and services.
Create and implement go-to-market and omnichannel marketing strategies and roadmaps, including product positioning, value propositions, target audiences, buyer personas, and campaign goals.
Own marketing strategy and results, monitor performance against goals, and prepare and manage budgets for multiple campaigns.
Manage creative development by providing briefs and direction for public-facing print, digital, and video communications.
Partner with digital and channel specialists to analyze campaign performance, identify insights, and make strategic and tactical adjustments against goals and KPIs.
Use customer, market, and behavioral insights to refine audience strategy, positioning, customer journeys, and go-to-market plans, translating data into recommendations and action.
Ensure cohesive content and branding across channels.
Set campaign strategy and requirements and coordinate with email, SMS, paid media, social, web, creative, and other channel specialists to deliver integrated campaigns.
Present strategies, business cases, performance results, and recommendations to stakeholders and senior leadership.
Stay current with marketing practices, technologies, and AI-enabled tools, and identify practical opportunities to improve audience insights, campaign development, personalization, testing, and team efficiency.