Marketing Manager
About The Position
Nirvana Cannabis is seeking a creative, technically knowledgeable, results-driven Marketing Manager to lead marketing initiatives throughout Arizona and provide additional support to operations in other states as needed. The role combines digital marketing expertise, creative thinking, and a results-oriented approach to develop engaging social media content, execute campaigns, use digital marketing tools, and translate strategies into measurable business results. This is a hands-on role requiring management of multiple projects and collaboration with internal departments. The Marketing Manager develops initiatives intended to drive customer engagement, retail traffic, and sales growth. The position is full-time and on-site in Phoenix, Arizona.
Requirements
- At least 3 years of professional marketing experience, with a strong background in digital marketing and social media.
- Proven ability to develop, execute, and analyze creative marketing campaigns that produce measurable results.
- Strong technical knowledge of marketing platforms, digital advertising, SEO, analytics, and social media management tools.
- Experience with Google Analytics, Meta Business Suite, Google Ads, Canva, Adobe Creative Cloud, or similar platforms.
- Excellent communication, organization, creative thinking, and project management skills.
- Ability to work independently, manage competing priorities, and collaborate with multiple departments.
Nice To Haves
- Previous marketing management or leadership experience.
- Experience in multi-location retail, consumer marketing, or the cannabis industry.
- Knowledge of customer loyalty programs, CRM systems, and marketing automation.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
Responsibilities
- Develop and execute creative marketing campaigns, promotions, and digital strategies to increase brand awareness, customer engagement, and sales.
- Manage social media platforms, digital advertising, email/SMS marketing, website content, and other approved marketing channels.
- Use marketing analytics, SEO, audience targeting, and performance data to evaluate campaigns and improve return on investment.
- Coordinate promotional calendars, product launches, vendor partnerships, and marketing initiatives across multiple locations.
- Collaborate with Retail Operations, Sales, Purchasing, and creative personnel to align marketing initiatives with company objectives.
- Oversee marketing content, project deadlines, brand consistency, and campaign execution while ensuring compliance with applicable advertising regulations.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
