Marketing Manager

Pennrose•Philadelphia, PA

About The Position

The Marketing Manager manages marketing activities throughout the Pennrose portfolio, overseeing activities coordinated by other marketing employees and coordinating marketing for assigned Pennrose properties. The role serves as an ambassador for Pennrose, its properties, and the marketing department, and supports corporate and Pennrose Properties, LLC objectives. The listed pay range is $65,000–$70,000 per year, depending on experience. The position develops and implements marketing plans to maintain or generate qualified traffic and occupancy. It manages portfolio marketing materials and programs, maintains assigned properties’ web presence, monitors marketing activities, and oversees marketing aspects of development, including budgets, events, and lease-up activities. The role also communicates portfolio occupancy challenges, successes, and project status to its supervisor.

Requirements

  • Bachelor’s degree in Marketing or a related field.
  • Three to five years of experience in Marketing or Sales within a multifamily housing environment.
  • Valid driver’s license and an insured vehicle.
  • Ability to travel between properties and for on-call emergencies and training.
  • Ability to work periodic flexible hours.
  • Ability to travel by plane and automobile.
  • Ability to work at property locations within or near transitional neighborhoods.
  • Ability to climb stairs, use elevators, bend, squat, and reach overhead.

Responsibilities

  • Create and implement marketing plans to maintain or create high levels of qualified traffic and occupancy.
  • Manage portfolio marketing responsibilities, including developing and producing signage and collateral, online advertising, referral programs, outreach activities, and other programs.
  • Design and create accurate property advertisements and materials consistent with the Pennrose brand.
  • Maintain and update the web presence for the assigned portfolio, including Pennrose.com microsite pages, ILS listings, and review tracking.
  • Monitor and track marketing activities.
  • Provide marketing oversight and management of development activities, including creating marketing budgets, coordinating groundbreaking and grand-opening events, and managing lease-up marketing activities.
  • Keep the supervisor informed about portfolio occupancy challenges and successes and the status of responsibilities and projects.
  • Perform other marketing-related duties or responsibilities as requested by the VP of Marketing & Communications.
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