Marketing Manager – Digital & Performance Marketing

Mutual of Omaha Mortgage • Irvine, CA

1d • $60 - $60 • Hybrid

About The Position

Mutual of Omaha Mortgage is seeking a Marketing Manager to own its digital marketing ecosystem, including paid media, SEO, email and marketing automation, and online reputation. The role focuses on generating high-quality, cost-efficient leads that convert to funded loans and reports directly to the SVP of Marketing & Analytics.

The Marketing Manager will lead performance marketing and lead generation across digital channels, manage organic search and lifecycle email programs, oversee online reputation processes, and develop reporting that connects channel spending to leads, applications, and funded loans. The role also works with Data & Analytics to improve attribution, tracking, and funnel visibility, ensures marketing content for regulated mortgage products follows company advertising and disclosure standards, and presents results and recommendations to the SVP of Marketing & Analytics.

The position is hybrid in Irvine, California. The stated hourly rate is $60.

Requirements

• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
• At least 5 years of digital marketing experience with a demonstrated record of driving measurable lead-generation results.
• Hands-on experience managing Google Ads, Microsoft Ads, and Meta Ads, with strong command of CPL-, CPA-, and ROAS-based optimization.
• Working knowledge of technical, on-page, and content SEO and tools such as Google Search Console, GA4, and SEMrush or Ahrefs.
• Experience with marketing automation and email platforms, such as Salesforce Marketing Cloud, HubSpot, or Marketo, including segmentation, nurture design, and deliverability management.
• Experience managing online reputation, including review response and review-generation programs.
• Strong analytical skills and ability to connect marketing activity to downstream revenue using CRM and web analytics data.
• Self-directed and comfortable operating autonomously in a fast-paced, results-driven environment.

Nice To Haves

• Experience in a regulated industry, such as financial services, mortgage, or insurance.
• Reverse mortgage or HECM experience.

Responsibilities

• Own lead volume, cost-per-lead, cost-per-funded, and ROAS targets across digital channels, measuring performance from lead through funded loan.
• Develop and execute paid search, paid social, and display strategies, including budget allocation, bid strategy, and testing frameworks.
• Support affiliate and lead vendor channels by monitoring lead quality, attribution integrity, and cost efficiency.
• Lead conversion rate optimization across landing pages and web properties through structured A/B and multivariate testing.
• Own organic search strategy, including technical SEO, on-page optimization, keyword strategy, and lead-generation-aligned content planning.
• Track and report organic rankings, traffic, and organic lead contribution; identify and prioritize growth opportunities.
• Design, build, and optimize lifecycle, nurture, and re-engagement campaigns within the marketing automation platform.
• Manage email segmentation, list hygiene, deliverability, and engagement-based suppression to protect sender reputation and control platform costs.
• Ensure email programs comply with CAN-SPAM, TCPA, and applicable consent and opt-out requirements.
• Monitor and respond to customer reviews and brand mentions across Google Business Profile, review sites, and social platforms.
• Build and manage review-generation and reputation reporting processes that comply with platform policies and FTC guidance on reviews and endorsements.
• Build and maintain reporting that connects channel spending to leads, applications, and funded loans; flag anomalies and recommend corrective action.
• Partner with the Data & Analytics team to improve attribution, tracking, and funnel visibility.
• Ensure advertising, web, email, and reputation content for regulated products aligns with company advertising and disclosure standards before launch.
• Stay current on platform, algorithm, and industry changes and recommend adoption when it can improve efficiency.
• Present performance results and strategic recommendations to the SVP of Marketing & Analytics.

Benefits

• Vacation hours accrue each pay period, with balance maximums based on years of service.
• 40 hours of paid sick time after 90 days of employment; state sick-time requirements will be added as needed.
• 9 paid holidays and 1 cultural celebration day (floating holiday).
• Multiple PPO medical plans and an HDHP-eligible plan.
• Dental coverage.
• Vision coverage.
• Company-paid life insurance.
• 401(k) with a generous employer match.
• Optional life insurance, FSA, pet insurance, and other additional benefits.
• Free legal services.
• Employee loan program.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager