Digital Performance Marketing Manager

HYH America•Irvine, CA

1h•$80,000 - $100,000•Onsite

About The Position

The Digital Performance Marketing Manager drives sales growth in the U.S. market through integrated digital paid media and e-commerce retail media programs. The role plans and directly manages campaigns across platforms such as Google, Meta, YouTube, and TikTok, as well as e-commerce and retail media platforms including Amazon, Walmart, Target, and Instacart. It connects advertising results with actual sales data to improve traffic, conversion, revenue, and profitability. This hands-on, manager-level role combines strategic ownership with direct platform execution. The manager monitors budgets and ROI, identifies and implements optimization opportunities through data analysis and testing, and collaborates with Marketing, Brand, Sales, agencies, platform representatives, and other external partners. The position is full-time, exempt, and fully on-site at the Irvine, California office.

Requirements

Bachelor's degree in Marketing, Advertising, Business, Communications, or a related field, or equivalent practical experience.
3–5+ years of hands-on experience in digital performance marketing, paid media, or e-commerce advertising.
Demonstrated experience directly managing and optimizing Google Ads and Meta Ads campaigns, including setup, targeting, bidding, budgeting, and performance analysis.
Experience with at least one major e-commerce or retail media advertising platform, such as Amazon Ads, Walmart Connect, or Instacart Ads.
Strong understanding of performance marketing metrics, including ROAS, ROI, CAC, CPA, conversion rates, and advertising spend efficiency.
Experience managing advertising budgets, monitoring campaign performance, and implementing data-driven optimization strategies.
Proficiency with Google Analytics 4 (GA4), Excel, and advertising platform reporting tools.
Strong analytical, organizational, and problem-solving skills, with the ability to translate campaign data into actionable business recommendations.
Ability to independently manage multiple campaigns and priorities while collaborating effectively with cross-functional teams and external partners.
Ability to remain in a stationary position and operate office equipment for a prolonged period.
Ability to work a schedule commensurate with business operations, including weekends, holidays, and/or times outside normal business hours.

Nice To Haves

Experience in the CPG, food and beverage, consumer products, or retail industry, particularly with U.S. consumer brands.
Experience managing paid advertising on additional platforms, including YouTube, TikTok Ads, Walmart Connect, and Instacart Ads.
Familiarity with Amazon Advertising, including Sponsored Products, Sponsored Brands, and Sponsored Display.
Experience with conversion tracking, attribution models, A/B testing, and campaign performance measurement.
Experience using reporting and visualization tools such as Looker Studio, Power BI, or Tableau.
Knowledge of e-commerce sales funnels, consumer purchasing behavior, and digital customer acquisition strategies.
Experience coordinating with creative teams, external agencies, and retail or marketplace partners.
Google Ads, Meta Blueprint, Amazon Ads, or other relevant digital advertising certifications.

Responsibilities

Develop annual and quarterly performance marketing strategies, channel mixes, campaign priorities, and budget plans aligned with business and sales objectives.
Set customer acquisition, conversion, repeat-purchase goals, and key performance indicators based on the customer journey and growth opportunities by product and market.
Forecast sales and advertising performance using market trends and historical results, and translate forecasts into campaign plans.
Directly manage campaign structures, audiences, keywords, bids, creative, and placements across Google Ads, Meta Ads (including Instagram), YouTube, and TikTok.
Build and optimize search, shopping, display, video, and social campaigns.
Review ad accounts and campaign settings, and perform pre-launch quality checks for flight dates, creative approvals, links, and conversion events.
Plan and manage marketplace and retail media campaigns across Amazon Ads, Walmart Connect, Instacart Ads, and similar platforms.
Analyze advertising metrics alongside marketplace sales performance to identify investment opportunities by product, category, and brand.
Manage advertising budgets, pacing, projected spend, and actual costs by channel, marketplace, and campaign.
Review ROAS, ROI, ACOS, TACoS, CAC, CPA, revenue, and profit contribution to adjust budget allocations and bidding strategies.
Investigate underperformance and budget variances, then implement corrective actions and reallocation plans.
Reconcile platform-reported results with website and marketplace sales data and investigate data gaps or measurement errors.
Apply measurement approaches such as attribution, new-customer revenue, and incremental sales to assess advertising contribution.
Design A/B tests and test-and-learn experiments for creative, messaging, audiences, keywords, bids, product pages, and landing pages.
Set test hypotheses and success criteria in advance, analyze results, and identify repeatable performance improvements.
Use customer response and campaign data to improve conversion rates, media efficiency, and customer acquisition costs.
Monitor campaign performance, budget delivery, and key performance indicators daily, weekly, and monthly, responding to significant changes.
Maintain dashboards and recurring reports that communicate trends, root-cause analyses, recommendations, and next steps.
Connect advertising results to actual sales outcomes to support budget and business decisions by leadership and cross-functional teams.
Partner with brand and content colleagues and align campaign objectives and timelines with other teams.
Communicate campaign briefs and performance goals to agencies, platform representatives, and external partners, and manage execution quality.
Promptly share campaign issues, schedule changes, budget risks, and performance opportunities, and lead efforts to resolve them.