Digital Marketing & Performance Specialist

Hoppe Development•Lincoln, NE

1d•$65,000

About The Position

PrimeSites, the property management company of a growing real estate development and property management organization, is seeking a Digital Marketing & Performance Specialist to drive digital marketing efforts. The role focuses on generating qualified rental leads, improving digital visibility, optimizing advertising performance, and supporting occupancy goals across the portfolio. It is a hands-on, data-driven position involving management of digital campaigns, analysis of performance, identification of improvement opportunities, and collaboration with property management and marketing teams to reach the right audiences. Working alongside the Marketing Coordinator, the specialist will turn creative marketing plans into effective digital campaigns and use performance data to guide decisions. The role supports property lease-ups, typically 5–10 new developments annually, and involves paid advertising, lead generation, website and listing optimization, analytics and reporting, campaign content distribution, and improvement of marketing systems and processes.

Requirements

3–5 years of experience in digital marketing, advertising, performance marketing, or a related field.
Hands-on experience managing digital advertising campaigns.
Strong analytical skills and ability to interpret campaign data and make performance-driven decisions.
Experience in multifamily housing, property management, real estate, or lead-generation marketing.
Understanding of SEO, SEM, conversion optimization, audience targeting, and lead generation.
Strong written communication skills and ability to create concise, effective digital ad copy.
Experience managing marketing budgets and evaluating campaign efficiency.
Ability to manage multiple campaigns and competing priorities independently.

Nice To Haves

Takes ownership of campaign performance and proactively identifies opportunities to improve results.
Can turn data into clear recommendations and action plans.
Self-directed problem solver who can manage campaigns independently and adapt to changing priorities.
Communicates effectively with property management, leasing, and creative teams.
Curious, improvement-minded professional who stays current on digital marketing tools and strategies.
Values accountability, collaboration, and measurable results.

Responsibilities

Develop, launch, and manage digital advertising campaigns across Google Ads, Meta, and other relevant channels.
Manage paid search, paid social, retargeting, and other digital advertising strategies to generate qualified rental inquiries.
Develop audience targeting strategies based on property locations, renter demographics, market conditions, and leasing needs.
Monitor advertising spend and optimize campaigns to improve efficiency and return on investment.
Identify new digital channels and opportunities to increase property visibility and lead generation.
Develop and execute digital marketing strategies to support property lease-ups, typically 5–10 new developments annually.
Drive qualified traffic to property websites, landing pages, and rental listings.
Partner with the Brand Design Lead to translate creative concepts and property positioning into effective digital campaigns.
Monitor lead volume and quality, identify conversion barriers, and recommend improvements.
Adjust campaigns based on leasing goals, market demand, and property performance.
Collaborate with property management and leasing teams to understand lead quality, follow-up effectiveness, and leasing outcomes.
Monitor and optimize property websites and landing pages to improve user experience and conversion rates.
Monitor rental listing performance across third-party platforms and identify opportunities to improve placement, accuracy, and engagement.
Evaluate website traffic, search visibility, and renter behavior to identify opportunities for improvement.
Coordinate with internal team members and external vendors to resolve website, tracking, and digital platform issues.
Analyze campaign results and translate data into actionable recommendations.
Monitor marketing spend and performance across properties, campaigns, and channels.
Establish benchmarks to evaluate campaign effectiveness and identify underperforming areas.
Connect marketing activity to leasing outcomes where data is available and help leadership understand which investments are producing results.
Partner with the Brand Design Lead to ensure campaigns align with established brand standards and creative direction.
Coordinate digital distribution of property promotions, leasing announcements, and campaign content.
Manage and maintain digital advertising accounts, analytics tools, tracking systems, and reporting dashboards.
Develop repeatable processes for campaign setup, monitoring, reporting, and optimization.
Identify opportunities to improve marketing technology, reporting accuracy, and lead attribution.