Performance Marketing Specialist

HCA Healthcare • Nashville, TN

1d

About The Position

The Performance Marketing Specialist supports HCA Healthcare’s Paid Media Center of Excellence by analyzing campaign performance, developing actionable insights, and implementing optimization strategies across paid media campaigns. The role contributes to campaign reporting, attribution analysis, media mix modeling, and testing strategies intended to improve marketing return on investment. The specialist partners with internal stakeholders and external agency teams to ensure paid media initiatives are data-driven, measurable, and aligned with organizational marketing objectives.

The position also supports measurement frameworks, dashboard and reporting requirements, experimentation, and cross-functional integration of paid media insights. Reporting processes must comply with applicable privacy regulations and internal data governance standards.

Requirements

• Bachelor’s degree required.
• 3–5 years of experience in digital marketing analytics, performance marketing, or media optimization required.
• Strong understanding of paid media channels, including search, social, and programmatic, and key performance metrics such as CTR, CPC, CPA, and ROAS.
• Proficiency with analytics and reporting platforms such as Google Analytics, Adobe Analytics, Google Data Studio, Tableau, or Power BI.
• Experience with tag management systems and tracking technologies such as Google Tag Manager, pixels, and floodlights.
• Strong quantitative, analytical, and problem-solving skills, with the ability to translate data into actionable insights.
• Excellent collaboration and communication skills to work effectively in a matrixed environment.

Nice To Haves

• Experience supporting media performance in healthcare or highly regulated industries.
• Familiarity with marketing mix modeling, multi-touch attribution, and advanced analytics concepts.
• Knowledge of HIPAA compliance and data privacy laws affecting digital marketing.
• Certifications in Google Analytics, Google Marketing Platform, or similar analytics tools.

Responsibilities

• Monitor, analyze, and report on paid media campaign performance across channels, providing insights and recommendations for continuous improvement.
• Collaborate with agency-of-record, Paid Search, Paid Social, and Integrated Marketing managers to identify optimization opportunities, including audience segmentation, creative testing, and bid strategies.
• Support the development and refinement of measurement frameworks, including multi-touch attribution, media mix modeling, and conversion tracking.
• Work with marketing analytics to define requirements for marketing dashboards and recurring reports for leadership and business stakeholders, using tools such as Celebrus, Tableau, or Power BI.
• Design and coordinate A/B tests and other experimentation frameworks across paid media channels, validate strategies, and scale successful tactics.
• Collaborate with internal Analytics, CRM, Web, Digital Engagement, and Brand centers of excellence to integrate paid media insights into broader marketing efforts.
• Ensure reporting processes comply with privacy regulations, including HIPAA, GDPR, and CCPA, as well as internal data governance standards.

Benefits

• Medical, prescription drug, dental, vision, behavioral health, and telemedicine coverage.
• Wellbeing support, including free counseling and referral services.
• Paid time off, paid family leave, long- and short-term disability coverage, and leaves of absence.
• 401(k) plan with a 100% match on 3% to 9% of pay, based on years of service.
• Employee Stock Purchase Plan, flexible spending accounts, preferred banking partnerships, retirement readiness tools, rollover support, and financial wellbeing counseling.
• Tuition assistance, student loan assistance, certification support, dependent scholarships, and a partnership with Galen College of Nursing.
• Fertility and family-building benefits and adoption assistance.
• Life insurance and supplemental health protection plans.
• Auto and home insurance, legal counseling, identity theft protection, and consumer discounts.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level