Marketing Coach, Digital and Performance

Zerorez Inc•Remote, UT

11h

About The Position

The Marketing Coach, Digital and Performance serves as the primary marketing coach for Zerorez franchise markets and the system’s subject matter expert in paid media, website performance, SEO, tracking, and reporting. The role is part of the Marketing Center of Excellence and works directly with franchise owners and coaches. The position supports franchisees across marketing strategy, budgeting, channels, messaging, local marketing, and effective use of marketing technology. It also oversees digital setup for new locations and supports go-to-market strategy and marketing planning. At the system level, the role conducts market research, develops and evaluates marketing tests, leads measurement and reporting, builds dashboards, establishes digital advertising best practices, and leads SEO strategy. It also maintains accurate analytics and conversion tracking, evaluates emerging marketing trends and technologies, partners with agencies and vendors, and creates educational resources for the franchise system.

Requirements

5+ years of marketing experience, including hands-on management of digital advertising.
Broad marketing knowledge beyond digital, including local and traditional marketing, messaging, and customer retention.
Strong knowledge of SEO, GEO, and emerging digital marketing trends.
Deep working knowledge of GA4, GTM, and conversion tracking.
Experience with multi-location, franchise, or local business marketing.
Strong analytical skills, including building dashboards, identifying trends, and communicating actionable insights.
Ability to build trusted relationships with franchise owners and provide effective marketing coaching.
Strong organizational skills and ability to manage multiple franchise markets and competing priorities.
Understanding of how marketing connects to business operations, sales, and profitability.

Responsibilities

Coach assigned franchise owners across marketing strategy, budgeting, channels, messaging, and local marketing.
Review franchise marketing performance and recommend improvement strategies.
Coach franchisees on effective use of marketing technology.
Deliver training at the annual conference, webinars, and other educational events.
Support go-to-market strategy and marketing planning for new locations.
Oversee digital setup for new locations, including GA4, GTM, Google Business Profile, and website launches.
Conduct market research to inform marketing strategies and identify growth opportunities.
Develop and evaluate marketing tests to improve campaign and creative performance.
Lead system-wide marketing measurement, reporting, and benchmarking to identify trends and inform strategic decisions.
Build and maintain system-wide dashboards and franchise marketing reports.
Establish best practices for digital advertising.
Lead system-wide SEO strategy, including site structure, local search visibility, and technical SEO.
Establish and maintain accurate GA4, GTM, and conversion tracking across franchise locations.
Identify and evaluate emerging digital marketing trends and opportunities.
Support the evaluation of existing and emerging marketing technologies.
Partner with agencies and vendors to evaluate digital marketing performance and identify opportunities for improvement.
Create training materials, best-practice guides, and resources for the system knowledge base.