Marketing Manager

Cosm•Detroit, MI

11d

About The Position

Cosm is seeking a dynamic, entrepreneurial Marketing Manager to lead local marketing for its Detroit venue. The role owns how Detroit audiences discover and connect with Cosm’s immersive entertainment, developing and executing strategies that drive ticket sales, strengthen community partnerships, and increase regional brand visibility. It combines creative and data-driven marketing with local insights, field activations, partnerships, and content storytelling to make Cosm Detroit a destination for fans, families, and cultural explorers. The Marketing Manager will represent Cosm in the Detroit community and support the launch and ongoing promotion of major events and premieres.

Requirements

Bachelor’s degree in marketing or a related field.
6–8 years of marketing experience, ideally with entertainment, sports, or live event brands.
Experience in local or regional marketing, field marketing, or venue-based roles focused on driving foot traffic or ticket sales.
Track record of building community and partnership programs that improve local visibility and deliver measurable business results.
Strong understanding of Detroit’s cultural landscape, audience behavior, and media ecosystem.
Data-driven mindset and ability to interpret campaign performance and adjust strategies.
Excellent communication and storytelling skills, including comfort presenting ideas to leadership and partners.
Strong organization and project management capabilities; ability to thrive in a fast-paced, collaborative environment.
Passion for live entertainment, sports, and experiential marketing.
Ability to travel 10%.

Responsibilities

Lead local marketing initiatives for Cosm Detroit across sports, entertainment, and special events.
Develop and execute go-to-market and promotional campaigns to maximize awareness, attendance, and ticket sales.
Build strategic partnerships with local organizations, sports teams, media outlets, and community groups to drive traffic and brand affinity.
Identify and activate field marketing opportunities, including festivals, cultural events, and neighborhood events.
Collaborate with central Creative, Partnerships, Programming, and Digital teams to localize national campaigns.
Manage local influencer partnerships and content collaborations to generate authentic, market-specific awareness.
Optimize paid, owned, and earned channels using performance insights and analytics to inform targeting, creative, and media mix.
Partner with ticketing and CRM teams to drive conversion, re-engagement, and loyalty.
Represent Cosm as an on-the-ground brand ambassador and foster ongoing relationships in the Detroit community.
Support launch and ongoing campaigns for tentpole events and major premieres at the Detroit venue.