Marketing Manager

Keypath Education

7d

About The Position

Keypath Education is an EdTech company that partners with universities to design, launch and manage online degree programs. The Marketing Manager drives growth for a portfolio of university partners, combining product marketing, performance marketing and commercial strategy. The role owns end-to-end marketing performance, from awareness and lead generation through to enrolment and re-enrolment, and works with cross-functional teams and university stakeholders to deliver data-driven campaigns. This is a 12-month fixed-term position. Applicants must reside in Australia and have full working rights. Preferred applicants may be required to complete a police check and other pre-employment checks.

Requirements

• At least 5 years of marketing experience, including experience in a marketing management role.
• Strong experience in product marketing, performance marketing or full-funnel campaign management.
• Proven track record of driving growth and commercial outcomes across complex customer or student journeys.
• Experience using marketing and analytics platforms such as Google Analytics, CRM systems and reporting dashboards.
• Exceptional stakeholder management skills and ability to influence and collaborate across teams and external partners.
• Strong project management, communication and presentation skills.
• Data-driven mindset and interest in testing, optimisation and continuous improvement.
• Tertiary qualification in Marketing, Business, Communications or a related field.
• Must reside in Australia and have full working rights.

Nice To Haves

• Motivation to help students access high-quality education and contribute to Keypath's mission of transforming lives through learning.

Responsibilities

• Own marketing strategy and performance for a portfolio of online degree programs, working toward lead, application and enrolment targets.
• Develop understanding of programs, target audiences, market trends and the competitive landscape to inform marketing decisions.
• Plan, execute and optimise integrated campaigns across paid, owned and earned channels.
• Brief and collaborate with media, content, design, SEO, events and communications teams on campaigns.
• Monitor and analyse marketing funnel performance and use insights to improve conversion rates and student outcomes.
• Partner with admissions, student success and university stakeholders to identify opportunities and remove barriers across the student journey.
• Manage marketing budgets, forecasts and performance reporting, identifying risks and growth opportunities.
• Champion continuous improvement through testing, learning and implementation of best-practice marketing approaches.
• Build trusted relationships with university partners and internal stakeholders, maintaining alignment and a high-quality partner experience.

Benefits

• Professional development support, including access to certifications and training programmes.
• Flexible working, with remote, hybrid or office options.
• Employee Assistance Program and wellbeing initiatives.
• Access to LinkedIn Learning and career development programs.
• IT equipment provided.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level