Marketing Manager, Patient Services Strategy, Gastroenterology

AbbVie • Mettawa, IL

7h

About The Position

The Marketing Manager, Patient Services Strategy, Gastroenterology develops and executes patient support strategies for Skyrizi Ulcerative Colitis and Crohn’s Disease Gastroenterology. The role links the US Commercial Brand Team and US Patient Services, ensuring patient and provider needs are met and maintaining accountability for patient support program performance. This includes marketing strategy, program design, brand alignment, asset execution, and performance management.

The position supports program enhancements and launches, partners with Brand Sales and Marketing, Legal/Compliance, and other stakeholders, and helps create effective patient treatment plan experiences. It contributes strategic input to patient support planning, manages marketing materials and review processes, tracks performance indicators, and identifies opportunities to optimize patient and provider engagement across channels. The role also leads cross-functional workstreams and influences stakeholders without direct authority.

Requirements

• Bachelor’s degree required.
• At least 5 years of marketing experience in pharmaceutical, biotech, or healthcare services.
• Deep commitment to supporting patients and improving their treatment experience.
• Understanding of patient support program vision and strategy, including the ability to help define, document, and communicate it.
• Ability to navigate patient support program components, troubleshoot issues, and maximize program performance.
• Strong project management skills, including prioritization, influence, and execution in a fast-paced, matrix environment.
• Understanding of business and compliance guardrails and ability to ask appropriate questions to advance business objectives.
• Understanding of brand positioning, campaign management, budget management, and marketing fundamentals.
• Strong planning and organizational skills, attention to detail, execution, and follow-through.
• Experience managing and leading external partnerships and maintaining partner budgets, including agencies and vendors.
• Excellent oral, written, presentation, and interpersonal communication skills, including the ability to simplify complex information and tailor messaging to different audiences.
• Experience with agile ways of working and market asset management tools such as Promomats, MedComms, or OCE.
• Ability to sit continuously for prolonged periods (more than 2 consecutive hours in an 8-hour day).

Nice To Haves

• MBA or advanced degree.
• Brand, digital, and patient service marketing experience.
• Experience with patient support programs, specialty pharmacy, reimbursement support, access services, hub services, or care model design.
• Strong background in consumer or HCP marketing, patient engagement, and retention strategies.

Responsibilities

• Execute marketing projects supporting larger program initiatives.
• Support leadership in strategic and tactical planning for patient support programs.
• Build and maintain relationships with commercial partners in sales, managed healthcare, trade, and marketing.
• Increase awareness of patient support program offerings across brand teams by sharing content with brand team members.
• Provide AbbVie Patient Services input to brand marketing executions and identify or resolve inconsistencies in messaging.
• Facilitate discussions between patient services teams and brands about operational opportunities and efficiencies.
• Manage, update, and refine marketing program assets.
• Define and track key performance indicators for patient support programs, using performance data, patient insights, and stakeholder feedback to identify optimization opportunities and make strategic recommendations.
• Support development and optimization of omnichannel patient and provider engagement strategies across digital, print, field, and partner channels.
• Manage marketing materials through review processes to ensure they are accurate, compliant, on-brand, and delivered on time.
• Lead cross-functional workstreams and influence stakeholders to support alignment, decision-making, and execution.
• Manage external partnerships and their budgets, including agencies and vendors.

Benefits

• Paid time off, including vacation, holidays, and sick leave.
• Medical insurance.
• Dental insurance.
• Vision insurance.
• 401(k).
• Eligibility to participate in long-term incentive programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager