Marketing Manager, Patient Services Strategy, Gastroenterology
About The Position
The Marketing Manager, Patient Services Strategy, Gastroenterology develops and supports patient support strategies for Skyrizi Ulcerative Colitis and Crohn’s Disease Gastroenterology. The role connects the US Commercial Brand Team with US Patient Services and is accountable for overall patient support program performance, including marketing strategy, program design, brand alignment, asset execution, and performance. The position supports program enhancements and launches and works with Sales and Marketing, Legal/Compliance, and other stakeholders to create strong patient treatment-plan experiences. The role executes marketing projects, contributes a strategic perspective to patient support program planning, and builds relationships with commercial partners. It provides Patient Services input to brand marketing, helps align messaging and identify operational efficiencies, manages and optimizes marketing assets, and tracks program performance indicators to inform recommendations. It also supports omnichannel engagement strategies and leads cross-functional workstreams, ensuring marketing materials are accurate, compliant, on-brand, and delivered on time.
Requirements
- Bachelor’s degree required.
- At least 5 years of marketing experience in pharmaceutical, biotech, or healthcare services.
- Strong project management skills, including the ability to prioritize, influence, and execute in a fast-paced, matrixed environment.
- Understanding of patient support program components and the ability to help troubleshoot issues and improve program performance.
- Understanding of business and compliance guardrails and ability to ask appropriate questions to move work forward.
- Understanding of brand positioning, campaign management, budget management, and marketing fundamentals.
- Strong background in consumer or HCP marketing, patient engagement, and retention strategies.
- Strong planning and organizational skills, attention to detail, execution, and follow-through.
- Ability to manage external partnerships and their budgets, including agencies and vendors.
- Excellent oral, written, presentation, and interpersonal communication skills, including the ability to simplify complex information and tailor messages to different audiences.
- Experience with agile ways of working and market asset management tools such as Promomats, MedComms, or OCE.
- Deep commitment to supporting patients and improving their treatment experience.
Nice To Haves
- MBA or advanced degree.
- Brand, digital, and patient service marketing experience.
- Experience with patient support programs, specialty pharmacy, reimbursement support, access services, hub services, or care model design.
Responsibilities
- Execute marketing projects supporting larger program initiatives.
- Support leadership in developing patient support program strategic and tactical plans by providing a strategic perspective.
- Establish and maintain relationships with commercial partners in sales, managed healthcare, trade, and marketing.
- Build awareness of patient support program offerings within brand teams by socializing content with team members.
- Provide AbbVie Patient Services input to brand marketing executions, identifying and resolving inconsistencies and aligning messaging.
- Facilitate discussions of operational opportunities and efficiencies between AbbVie Patient Services teams and brands.
- Manage, update, and refine marketing program assets.
- Define and track key performance indicators for patient support programs, using performance data, patient insights, and stakeholder feedback to identify optimization opportunities and inform recommendations.
- Support the development and optimization of omnichannel patient and provider engagement strategies across digital, print, field, and partner channels.
- Manage marketing materials through review processes to ensure they are accurate, compliant, on-brand, and delivered on schedule.
- Lead cross-functional workstreams and influence stakeholders without direct authority to drive alignment, decisions, and execution.
Benefits
- Paid time off, including vacation, holidays, and sick time.
- Medical, dental, and vision insurance for eligible employees.
- 401(k) for eligible employees.
- Eligibility to participate in long-term incentive programs.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
