Marketing Manager, Patient Services Strategy, Gastroenterology
About The Position
The Marketing Manager, Patient Services Strategy, Gastroenterology develops patient support strategies and interacts directly with brand partners to address patient and provider needs. The position links the US Commercial Brand Team and US Patient Services for Skyrizi Ulcerative Colitis and Crohn’s Disease Gastroenterology, and is accountable for overall patient support program performance, including marketing strategy, design, brand alignment, asset execution, and performance. The role supports program enhancements and launches, partnering with brand Sales and Marketing, Legal/Compliance, and other stakeholders to create exceptional patient treatment plan experiences. The manager executes marketing projects that support larger initiatives and contributes a strategic perspective to patient support program planning. The role builds relationships with commercial partners and raises awareness of patient services offerings across brand teams. It provides patient services input to brand marketing, helps identify and resolve inconsistencies in messaging, and facilitates operational opportunities and efficiencies between patient services teams and brands. Responsibilities also include managing marketing assets and review processes, defining and tracking program performance indicators, optimizing omnichannel engagement, and leading cross-functional workstreams. This position requires a bachelor’s degree and at least five years of marketing experience in pharmaceutical/biotech or healthcare services. An MBA or advanced degree is strongly preferred. The role involves continuous sitting for prolonged periods, defined as more than two consecutive hours in an eight-hour day.
Requirements
- Bachelor’s degree required.
- At least 5 years of marketing experience in pharmaceutical/biotech or healthcare services.
- Deep commitment to supporting patients and improving their treatment experience.
- Ability to understand the overall Patient Support Program vision and strategy and help define, document, and communicate the vision.
- Ability to understand and navigate Patient Support Program components to troubleshoot issues and maximize program performance.
- Strong project management skills, including prioritization, influencing, and execution in a fast-paced, matrix environment.
- Ability to understand business and compliance guardrails and ask appropriate questions to drive business forward.
- Understanding of brand positioning, campaign management, budget management, and marketing fundamentals.
- Strong background in consumer or HCP marketing, patient engagement, and retention strategies.
- Planning and organizational skills, attention to detail, execution, and follow-through.
- Ability to manage and lead external partnerships and maintain their budgets, including agencies and vendors.
- Excellent oral, written, presentation, and interpersonal communication skills, including the ability to simplify complex information and tailor messaging to different audiences.
- Experience with agile ways of working and market asset management tools such as Promomats, MedComms, or OCE.
Nice To Haves
- MBA or advanced degree strongly preferred.
- Brand, digital, and patient service marketing experience strongly preferred.
- Experience with patient support programs, specialty pharmacy, reimbursement support, access services, hub services, or care model design preferred.
Responsibilities
- Execute marketing projects leading up to larger program initiatives.
- Support leadership in patient support program strategic and tactical planning by providing a strategic perspective.
- Establish and maintain relationships with commercial partners in sales, managed healthcare, trade, and marketing.
- Build awareness of AbbVie Patient Services offerings across brand teams by socializing content with brand team members.
- Provide AbbVie Patient Services input to brand marketing executions, identifying and resolving incongruencies and synergizing messaging.
- Facilitate discussion of operational opportunities and efficiencies between patient services teams and brands.
- Manage, update, and refine marketing program assets.
- Define and track key performance indicators for patient support programs; use performance data, patient insights, and stakeholder feedback to identify optimization opportunities and inform strategic recommendations.
- Support development and optimization of omnichannel patient and provider engagement strategies across digital, print, field, and partner channels.
- Manage marketing materials through appropriate review processes to ensure accuracy, compliance, brand alignment, and timely delivery.
- Lead cross-functional workstreams and influence stakeholders without direct authority to drive alignment, decision-making, and execution.
- Support patient support program enhancements and launches, partnering with brand Sales and Marketing, Legal/Compliance, and other stakeholders.
Benefits
- Paid time off, including vacation, holidays, and sick leave.
- Medical insurance.
- Dental insurance.
- Vision insurance.
- 401(k).
- Eligibility to participate in long-term incentive programs.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
