Marketing Manager, Content Manager

U.S. Bank National Association•Sandy Springs, GA

5d•$98,175 - $115,500•Hybrid

About The Position

At Elavon, a wholly owned subsidiary of U.S. Bank, the Marketing Manager develops and leads marketing strategy for a specified area, delivering customer-centric, multichannel programs to maximize customer growth, retention, and engagement. The role identifies and communicates key performance indicators to measure return on investment and uses results to modify and optimize strategies. The position manages professional employees and/or supervisors in complex support or production marketing teams. It uses segment-specific marketing strategies and media to launch programs and products in collaboration with agencies and product, sales, and technical teams. The manager negotiates contracts, activates vendor relationships, supports alternative marketing channels such as tradeshows, seminars, and industry sponsorships, and adapts plans and priorities to address resource and operational challenges. The role also collaborates with internal partners to ensure marketing programs comply with applicable laws, regulations, and bank policies. The role requires working from a U.S. Bank location three or more days per week.

Requirements

Bachelor's degree or equivalent work experience.
Six or more years of related experience in marketing and marketing strategy, with a proven ability to deliver results.
Work from a U.S. Bank location three or more days per week.

Nice To Haves

Thorough knowledge of the assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services.
Strong organizational, interpersonal, and team-building skills.
Effective verbal, written, and presentation skills.
Agility in thinking and delivery, and the ability to take direction in support of company goals.
Strong decision-making and problem-solving skills.
Ability to delegate and manage multiple projects and assignments successfully, completing them on time and on budget.
Proficient computer navigation skills using a variety of software packages.
MBA or equivalent markers of high achievement.

Responsibilities

Develop and lead marketing strategy for a specified area, delivering customer-centric, multichannel programs to maximize customer growth, retention, and engagement.
Identify and communicate key performance indicators to evaluate return on investment and modify or optimize marketing strategies.
Manage professional employees and/or supervisors in complex support or production marketing teams.
Use segment-specific marketing strategies and media to launch marketing programs and products in collaboration with agencies and product, sales, and technical teams.
Negotiate contracts and activate vendor relationships for the benefit of the company and its brand.
Adapt departmental plans and priorities to address agility, resource, and operational challenges.
Provide marketing support for alternative channels, including tradeshows, seminars, and industry sponsorships.
Coordinate with internal partners to ensure marketing programs comply with laws, regulations, and bank policies.
Deliver content through content delivery and production planning, content development and execution, cross-functional coordination, performance optimization, and stakeholder management.

Benefits

Healthcare, including medical, dental, and vision coverage.
Basic term and optional term life insurance.
Short-term and long-term disability coverage.
Pregnancy disability and parental leave.
401(k) and employer-funded retirement plan.
Paid vacation of two to five weeks, depending on salary grade and tenure.
Up to 11 paid holiday opportunities.
Adoption assistance.
Sick and Safe Leave accruals of one hour for every 30 hours worked, up to 80 hours per calendar year unless otherwise provided by law.
Incentive and recognition programs.
Equity stock purchase, 401(k) contribution, and pension, subject to eligibility requirements.